Articles by Angela Gonzalez-Rodriguez
Leading fashion brands earn over 245 million dollars in NFTs sales
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Many are the brands that are foraging the Metaverse seeking for new revenue streams. Companies like Nike, Adidas or Tiffany’s have already cracked the code of non-fungible tokens (NFTs) sales, earning more than 245 million dollars collectively. Whilst partnerships with online gaming, investments in property in the Web 3.0., and pushing the...
Consumers search for a balance of “cheap” and “luxury” to fight looming inflation
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Faced with increasing financial uncertainty, consumers worldwide are searching for ways to maximize the reach of their disposable income. For retailers wanting to meet and overcome consumer needs, this means a renewed investment in digital marketing to promote “cheap” “luxury” items and a great opportunity to start servicing customers in the run...
Tried and tested revenue streams for fashion brands in the Metaverse
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Digital demand for fashion and luxury brands is expected to explode and bring in extra sales for the industry that could reach 50 billion dollars by 2030. Meanwhile, the Metaverse’s market share in the fashion industry is expected to increase to 6.61 billion dollars in the next five years. “Revenue streams from digital mediums for luxury brands...
Democratization: Fashion Weeks’ secret to offset 600 million pandemic loss
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The global fashion industry faces a bumpy road ahead. Not only they have to figure out their own logistics conundrums but to reinvent the supply chain, re-connect with consumers and make up for double-digit decline in revenues. At a global level, the fashion industry posted a 20 percent decline in revenues in the 2019–20 period, with margins for...
From policy abuse to friendly fraud: Retailers face billions in revenue loss
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As consumers and brands alike settle into the new ways of commerce, businesses have been facing a rising volume of fraudulent activities. From account takeover to policy abuse, to chargeback and friendly fraud, retailers are looking for ways to mitigate different types of fraud costing them billions in revenue annually. Whenever a customer asks...
Ralph Lauren’s approach to brand equity, Gen Z, and the metaverse
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Over the past months, Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm. “We are getting into a new space...
Three practical tips to reduce the impact of returns’ costs on retailers’ bottom line
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Returns processor Optoro estimates that the cost of returns for retailers will be 59 percent higher than a year ago. Veteran retail executive shares some tips to keep these rising costs contained. This hike translates into a 17 dollars price increase for retailers per item to be processed for return (returned goods will cost retailers 33 dollars...
Supply chain attracted a fifth of retailers’ tech investments in 2021
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More than 20 percent of the investments that have been made in the fashion and retail-tech space in 2021 have been in the supply chain, according to new research. Planning inventory flow, finding alternative suppliers and resilient transportation top the list. “We’re seeing, for example, that 23 percent of the investments that have been made in...
LVMH goes from strength to strength 200 years after Louis Vuitton’s birth
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This year marks the 200th anniversary of the birth of Louis Vuitton, but also a point of inflexion for LVMH. The world’s largest luxury group has recorded 46 percent revenue growth in the first three quarters, delivered record first-half organic growth for its Fashion & Leather Goods division and pioneered the conquest of the future luxury...
Allbirds gains analysts’ confidence despite mixed Q3 results
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Shares in sustainable shoemaker Allbirds fell in after-hours trading Tuesday after reporting mixed third-quarter earnings. Allbirds enjoyed a 33 percent year-on-year sales increase for the period although missed market’s expectations with its full-year sales outlook. The environmentally conscious footwear brand reported revenue of 62.7 million...