Articles by Anna Zwettler
Style challenges, OOTDs and influencers: How fashion jumped on the TikTok trend
As the pandemic-induced lockdown weighed on the world and in-person interaction became mostly impossible, many depended on social media to connect with others. Though platforms like Instagram, Twitter and Facebook are often mentioned first, another player has recently placed these two in its shade - TikTok, the natural habitat of Gen Z. From lip...
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Anna Meyfarth: “TikTok isn’t like the picture perfect world of Instagram”
As younger generations spend increasingly more time online, one social media platform has been catching the attention of everyone: TikTok. But what do fashion brands have to do to grow their presence on the app? The Chinese-owned short-video platform has such addictive qualities that teenagers and young adults find themselves scrolling through...
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Esprit’s new shareholder North Point demands directors to resign
Esprit has announced that its new major shareholder North Point Talent Limited has proposed the removal of the company’s executive directors. Having increased its stake by 12.74 percent of Esprit’s total outstanding shares, Hong Kong-based North Point is now the Ratingen-based retailer’s largest shareholder. The company additionally demanded the...
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Post-Covid: Consumers prioritize engagement, functionality and enriched experiences
The fragility of a consumer’s purchasing journey is revealed post-Covid-19, with nearly four in ten UK shoppers abandoning a purchase at least once a week. That’s according to new research commissioned by payment provider Klarna and e-commerce platform BigCommerce, who called on retailers to prioritize shoppers’ needs for the sake of their...
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Marcolin Group renews its eyewear license with Moncler
Eyewear company Marcolin Group and Italian luxury label Moncler have announced that they will be renewing their eyewear licensing agreement for the design, production and distribution of sunglasses, eyeglasses and ski masks under the branding of Moncler Lunettes. Initially launching their collaboration in 2015, the two companies will continue to...
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60 percent of British consumers to avoid high street over the next month
With the loosening of Covid-19 lockdown measures in the UK, shops reopened and consumers were able to shop in-store again. However, British customers still remain wary about purchasing items in physical stores and online shopping is the current preferable option. That’s according to research commissioned by e-commerce platform ChannelAdvisor and...
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Study shows that Gen Z’s core values are here to stay post-Covid
While the coronavirus is a “defining moment” in the lives of people belonging to Generation Z, it reinforces their belief of constant change, as the pandemic is simply one of the pivotal events that has taken place in their lifetime. That’s according to research and advisory firm Gen Z planet LLC, which recently commissioned two surveys on...
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Champion to launch second collection with HyperX
Athleticwear brand Champion is once again releasing a limited-edition apparel collection with HyperX, the gaming division of Kingston Technology Company, Inc. The collection of the two companies, which first collaborated in November of last year, will include a logoed black t-shirt, fleece hoodie and slides. The line will additionally feature a...
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Joor to power upcoming events in the Middle East and Japan
Fashion industry wholesale platform Joor announced on Wednesday that it would be partnering with the Arab Fashion Council and Japan Fashion Week Organization to power key events this fall. Tokyo Fashion Award, Arab Fashion Week Season 12 and Rakuten Fashion Week Tokyo will all make use of Joor’s digital platform Passport to centralize their...
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Coterie cancels New York marketplace
Informa Markets has announced that its flagship New York-based fashion trade show Coterie is the latest event to be cancelled in light of the coronavirus. The organizers will instead focus their efforts on their newly launched digital trade show, which will open at the beginning of September. The Coterie marketplace, which includes Fame, Moda,...
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