Articles by Danielle Wightman-Stone
Danielle is a journalist based in London with over a decade of experience at FashionUnited, where she has been an editor since 2011. Her expertise lies in exploring the dynamic intersections of fashion, beauty, sports, and technology. Passionate about spotlighting emerging talent, Danielle also covers daily news, from launches to acquisitions, personnel changes and store openings, across the UK, US, and Canada.
Primark adds new director of womenswear design
Value fashion and lifestyle retailer Primark has appointed Keiron Birch as director of womenswear design to shape the future creative direction for the retailer’s collections. In this newly created role, Birch, who has more than 20 years of experience in fashion, will lead Primark’s womenswear design teams across fashion, footwear and...
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Bianca Saunders wins BFC/Vogue Designer Fashion Fund
The annual BFC/Vogue Designer Fashion Fund, which awards one British-based designer a 150,000-pound grant and mentorship, has been awarded to London-based Bianca Saunders, who is widely praised for reinterpreting traditional codes of menswear through a diasporic lens. The BFC/Vogue Designer Fashion Fund is part of the BFC Foundation’s collective...
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Hush appoints former Reiss executive as chief customer officer
Women’s fashion and lifestyle brand Hush has named Sally-Anne Newson to lead its brand, creative and digital functions as chief customer officer. Newson joins Hush from British fashion brand Reiss, where she served as chief customer officer for six years. She brings more than two decades of e-commerce and fashion retail leadership experience,...
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Lavish Alice appoints new managing director and creative director
Contemporary womenswear brand Lavish Alice, part of the KCR Group alongside Club L London, is looking to accelerate global expansion with the appointment of Blue Wilson as managing director and Michael Egerton as creative director to “transform the fashion-forward brand”. Described as a “pivotal new chapter in the brand’s evolution,” Wilson and...
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Omorpho announces UK and European expansion
Premium fitness brand Omorpho, co-founded by former Nike executive Stefan Olander, known for its micro-weighted training gear and vests, is expanding to the UK and Europe, following “strong momentum” in the US. Omorpho, which launched in 2021, has established itself as an innovator in the sportswear market with its redefined wearable resistance...
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CHAMP fund invests in American activewear brand Rhoback
The new Champion Athlete Managing Partner (CHAMP) investment fund, a joint partnership launched in April 2026 between L Catterton, Patricof Co and more than 250 athletes, has announced a strategic investment in Rhoback, an American active lifestyle apparel brand. The move marks CHAMP’s first partnership and will see the fund joining forces with...
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Debenhams Group transformation "firmly on track"
Debenhams Group, the British retail group formerly known as Boohoo Group, has announced that the year to February 28, 2026, was “a year of significant and successful transformation” for all its brands, but especially PrettyLittleThing, which returned to profit. In its audited results, Debenhams posted adjusted EBITDA of 53.3 million pounds for...
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Roots reports sales growth in Q1
Canadian lifestyle brand Roots reported that Q1 sales, for the period ended May 2, rose to 6.5 percent to 42.6 million Canadian dollars, while it continues its review of strategic alternatives, including the possible sale of the company. Sales growth in Q1 was driven by both its direct-to-consumer (DTC) and wholesale businesses, with DTC sales,...
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Kohl’s appoints new chief operating officer
American department store chain Kohl’s has named Elliott Rodgers as its new chief operating officer to support the Milwaukee-based retailer’s ongoing strategic turnaround, which is looking to stabilise its market position amid changing consumer habits. Rodgers brings more than two decades of “strong cross-functional leadership experience,” and...
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Stitch Fix names new chief product and technology officer
San Francisco-based online personal styling service Stitch Fix have appointed Sree Sreedhararaj as its new chief product and technology officer. Sreedhararaj joins from IPSY, the beauty membership platform, where he served as chief technology officer, and will lead Stitch Fix’s technology, product, data science, security and IT teams. He brings...
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