Articles by Danielle Wightman-Stone
Primark debunks the myth that price equals quality and durability
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Value fashion retailer Primark, part of Associated British Foods, has launched a new durability framework, as it states it is possible to create affordable fashion that lasts, debunking the myth that price equals quality, with research showing five pound T-shirts can last as long as, or longer than, their pricey counterparts. The durability...
H&M launching new premium baby and kidswear label
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Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...
Arsenal unveils streetwear collaboration with Aries
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British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...
Seasalt opens first US store in Massachusetts
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British clothing and lifestyle brand Seasalt has opened its first standalone store in the US, bringing the spirit of Cornwall to Cape Cod in Falmouth, Massachusetts, as it implements its US retail expansion plans. Located in the heart of Falmouth, the 2,500 square foot store on Main Street is the largest of all Seasalt stores and showcases a...
Béis launches resale platform with Trove
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Béis, the luggage brand founded by actress Shay Mitchell, is teaming up with resale tech company Trove to offer a new resale platform to offer pre-loved Béis products. ‘Second Béis’ will let consumers buy gently used best-selling Béis products, including weekenders, rollers, backpacks, and commuter totes/duffles. Adeela Hussain Johnson, chief...
Wolf & Badger adds new ethical pet offering
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Wolf & Badger, the global marketplace for independent brands, has introduced a curated collection of premium, ethically produced pet products to cater to the growing consumer demands to provide for their pets while upholding their ethical values. The new category aims to bring Wolf & Badger’s commitment to craftsmanship and conscious practices...
Klarna and Angel City FC collaborate with Hija de tu Madre
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Klarna, the AI-powered global payments network and shopping assistant and Angel City Football Club, a member of the National Women’s Soccer League, has unveiled a capsule collection with LA-based Latinx lifestyle brand, Hija de tu Madre. The limited-edition clothing collection launches in celebration of Hispanic Heritage Month and features the...
LVMH signs 10-year partnership with F1
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French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has signed a 10-year partnership agreement with Formula 1 to become the motorsport’s global partner. The move comes as F1 prepares to celebrate its 75th anniversary in 2025 and will see several of LVMH’s Maisons involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG...
Built for Athletes launch first-ever clothing collection
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Fitness brand Built for Athletes, known for its high-performance bags and accessories, is entering the apparel market with its first-ever clothing collection. After almost a decade of experience, Built for Athletes is utilising its functional performance and innovation expertise for its new nine-piece athleticwear collection for men and women....
Mitchell & Ness launch capsule celebrating NFL London games
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Ahead of the 2024 NFL London games this month, American sports-related clothing company Mitchell & Ness has unveiled a capsule collection with the Minnesota Vikings. The ‘Three Deep’ collection honours the Vikings’ legendary wide receiver trio Cris Carter, Randy Moss and Jake Reed with classic NFL designs featuring limited-edition bespoke...