Articles by Esmee Blaazer
Spotted on the catwalk: WGSN and Coloro's colour of the year 2025 Future Dusk
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The Colour of the Year for 2025 has been revealed by WGSN and Coloro as Future Dusk. Future Dusk is described by the trend forecasting companies as a “dark, moody colour that sits between blue and purple”. ‘Dark, moody and intriguing’ The colour creates a captivating and intriguing aura that aligns perfectly with the influence of the second...
Tips for building a more sustainable wardrobe
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In this background story, FashionUnited gives you tips on how to create a more sustainable wardrobe - or if you’re a retailer, how to advise consumers about more sustainable fashion. Contents • How to build a more sustainable wardrobe • Still want something new? Consider renting clothes, or buying second-hand • Would you rather buy brand new...
Jeans and denim: everything you need to know about jeans
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BACKGROUND - Jeans are one of the most popular types of trousers in Western culture that have become a fundamental component of the casual wardrobe. However, while all jeans are denim, not all denim are jeans, and the two fashion staples are often confused with each other. While denim is most commonly used for jeans, denim can be used to make a...
The role of color in fashion
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Fashion is one of the most important visual phenomena of our time, and in fashion, color plays a major role. In this background article, we share the difference between primary and secondary colors, discuss color combinations and contrasts, and the influence of color in the fashion industry. Content • Primary, secondary and tertiary colors •...
Spotted on the catwalk: WGSN and Coloro's colour of the year 2024 Apricot Crush
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The soft orange shade Apricot Crush has been named colour of the year 2024 by colour authority WGSN in collaboration with Coloro - The Color Code. The trend authority WGSN called the peach hue "restorative, refreshing and energetic" and "a perfect fit now that we are struggling with a range of emotions and uneasiness about the future” in a blog...
A Guide to the Dutch Fashion Market
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BACKGROUND - For anyone looking to start or expand a fashion business in the Netherlands, here is a guide to the Dutch fashion market. Details on the market itself and everything that goes with it such as the shopping behaviour and desires of Dutch consumers, shopping streets, online shopping and, of course, sustainability. Publication date:...
Spotted on the catwalk: Viva Magenta, color of the year 2023
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The eye-catching red-pink colour Viva Magenta has been named by colour authority Pantone as the colour of the year 2023 "It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an exciting and boundless hue that manifests itself as a striking statement. Pantone 18-1750 Viva Magenta...
What is the function of fashion trade shows and when do they take place?
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Trade shows are important events in the fashion industry that kick off the new season for brands and retailers. In this article, we’ll tell you all you need to know about fashion trade shows: What exactly are they? Who are the visitors and exhibitors? And why are they so important? We’ll also include some examples of some of the biggest trade...
This is how a fashion brand's collection is created
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BACKGROUND - What is involved in the development of a fashion collection exactly? FashionUnited has covered everything, from the design and production process to the journey your garment makes from the drawing board to the shop shelf, in this background article. We will start at the beginning, with an explanation of what a fashion collection...
Everything about the (traditional) supply chain and the core players of fashion industry
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BACKGROUND- What does the corporate supply chain of the fashion industry look like? Which players are involved and what exactly do they do? In this article, everything about the supply chain is covered. Why do traditional fashion companies that follow the traditional supply chain strategy face a longer lead time and therefore a relatively long...