Articles by Florence Julienne
SS26: Best selling trends and talents to follow, according to three Parisian showrooms
During Paris Fashion Week Men’s, FashionUnited met with three commercial agents, Break.Fast, Likewise and Run, each hosting showrooms over the course of the event. Here is an overview of what is trending for the spring/summer 2026 season and which brands to look out for. Alina Zaporozcenko, founder of Break.Fast Break.Fast was founded in 2019,...
FairsFeatured20 hours ago
Andam 2025: Meryll Rogge wins Grand Prix and mentorship with Sidney Toledano
On June 30, the ANDAM partners took to the stage alongside director Nathalie Dufour to present the ANDAM Fashion Awards to young designers. Belgain designer Meryll Rogge received the jury's Grand Prix of the 2025 competition: 300,000 euros and a one-year mentorship with Sidney Toledano. The Ministry of Culture was represented by Christopher...
PeopleFeaturedJul 1, 2025
Retrospective: Kering celebrates Demna Gvasalia’s fashion creations for Balenciaga
The ‘Balenciaga by Demna’ exhibition was held at Kering. Open until July 9, 2025, it traced Gvasalia’s journey as creative director of Balenciaga, from 2015 to 2025. The cross-shaped installation had a religious feel. It began with a photocopy of the first email exchange between Balenciaga and Gvasalia, in which the brand stated it was not...
Culture|In Pictures Jun 26, 2025
IFM Paris show: Xavier Romatet explains fashion school’s pedagogical priorities
The only school to feature in the Paris Fashion Week calendar, the Institut Français de la Mode (IFM) opened the SS26 season with a fashion show by 30 of its 70 enrolled in Arts and Fashion Design bachelor's degree students. FashionUnited spoke to Xavier Romatet, director of the school, about IFM’s pedagogical priorities. What are IFM’s...
News|Interview Jun 26, 2025
LVMH Innovation Awards 2025: Start-ups Kahoona, Genesis and Omi awarded at VivaTech
During VivaTech, held until June 14, 2025 at the Parc des Expositions (Porte de Versailles), the LVMH group revealed the 2025 winners of the LVMH Innovation Awards. The start-ups Kahoona, Genesis and Omi were honoured. On June 12, unlike the previous year, LVMH founder Bernard Arnault did not take to the stage like a rock and roll star. "He...
FairsJun 13, 2025
Louis Vuitton opens boutique at Amsterdam Airport Schiphol
Louis Vuitton opened its fifth boutique in the Netherlands at Amsterdam Airport Schiphol, Holland’s main airport. It was surprising that luxury group LVMH (Louis Vuitton Moët Hennessy), owner of the Louis Vuitton brand, had not previously opened at Amsterdam Airport Schiphol, one of the main European air hubs, often ranked in the top five...
Retail|In Pictures Jun 11, 2025
Romanian Fashion Week: parisian buyers on a scouting mission
A delegation of six Paris-based buyers, representing renowned department stores, concept boutiques, and consulting firms, travelled to Iași, Romania, for the 25th edition of Romanian Fashion Week. Their mission: to explore the country's creative potential. Invited by the festival’s organisers, the buyers – Asano Miyazaki and Akane Tsuchihashi...
Fashion Jun 6, 2025
French senate passes advertising ban for fast fashion
Regarding the ‘anti-fast fashion’ bill, debated on June 2, 2025, the Sénat enacted a general ban on advertising, which French senators in committee had opposed. With the government's support and thanks to lobbying by fashion federations, the Sénat reinstated the article that provided for a general ban on advertising ultra-fast fashion in...
BusinessFeaturedMemberJun 4, 2025
ANDAM Fashion Awards: 2025's 11 finalists revealed
The 35th edition of the ANDAM Fashion Awards competition has unveiled its eleven finalists for 2025. The five nominees for the Grand Prize and the Special Prize are Alain Paul, Egonlab, Meryll Rogge, Willy Chavarria and Zomer, while six finalists have been selected for the Pierre Bergé and Fashion Accessories prizes. ANDAM president Sidney...
SchoolsFeaturedMay 30, 2025
‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe
On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...
Retail|Interview May 15, 2025