Articles by Florence Julienne
Jean-Pierre Blanc returns to the fashion scene with Jill, a new trade show by WSN
From October 2 to 5, 2026, Paris Fashion Week will host a new fashion and accessories trade fair dedicated to collaborations, one-of-a-kind pieces and limited editions. Artistic direction is led by Jean-Pierre Blanc, former director of the Hyères Festival, under the guidance of Frédéric Maus, chief executive officer of WSN. For Blanc, this marks...
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Guilty of creativity: Mossi Traoré puts the fashion system on trial
On Thursday, March 6, 2026, Paris Fashion Week took a surreal turn as spectators watched in disbelief at the "trial" of designer Mossi Traoré. Held at the Paris Court of Appeal, the hearing opened with a laundry list of charges. The prosecution alleged a series of "crimes" committed in the pursuit of fashion: shoplifting Levi’s from Le...
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Firsts at Paris Fashion Week AW26: IFM opens, Co joins FHCM calendar
Each season, Paris Fashion Week welcomes new brands, whether they are joining the Fédération de la Haute Couture et de la Mode (FHCM) calendar or presenting their collection on the sidelines. On Monday, March 2, 2026, students from the Institut Français de la Mode (IFM) and the brand Co kicked off the first day of Paris FW March 2026, unveiling...
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Crecendo 2026: a resilient agent trade show in a weakened footwear market
The Crecendo shoe trade show, taking place on March 1 and 2, 2026 at the Parc Floral in Paris, brings together 56 exhibitors for the autumn/winter 2026/2027 collections. In a contracting market, it remains one of the few specialised French events where independent retailers can discover trends, establish business contacts and maintain a...
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Young French designers struggle amid financial instability and skills shortages
On the eve of Paris Fashion Week, several young French designers — including Mossi, Jeanne Friot, Pierre-François Valette, Phileo Landowski and Steven Passaro — spoke at La Caserne to discuss the difficulties they face in their business. Precarious economic conditions, competitive imbalances, inadequate training and a shortage of technical...
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Abu Dhabi: What are the business opportunities for fashion brands in the Middle East?
What commercial development prospects does Abu Dhabi, the cultural capital of the United Arab Emirates, currently offer fashion brands? To shed light on these issues, FashionUnited interviewed David Dessureault, general manager of business development at Chalhoub Group, and Reda Keddaj, general manager of Tryano. Tryano is a multi-brand concept...
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Texworld: How Chinese manufacturers are adding value through textile innovation and CSR
Chinese manufacturers at the Texworld Apparel Sourcing trade show, held from February 2 to 4, 2026, are no longer positioning themselves solely as high-volume suppliers. Instead, they are key players capable of integrating Western demands for technological innovation and CSR. Oracle, Huaren Linen and Healcell are prime examples of this shift....
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Colour trends as a business model: Behind the scenes of the new Première Vision
During its February 2026 edition, Première Vision Paris displayed how the seasonal colour palette published by the trade show is becoming an economic driver. Building on colour trends – in this case, those for SS27 – Première Vision is extending its model to new creative sectors: beauty, patisserie, music, photography and perfumery. In September...
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Etam group appoints Marie Delahaie to lead its flagship brand
Marie Delahaie has been appointed director of the Etam brand. She will assume her new role in May 2026 and will play a part in the lingerie governance of the Etam Group. Marie Delahaie has been the CEO of Undiz since May 2024. At the Etam Group-owned brand, which targets a younger demographic, she has spearheaded a rebranding; an overhaul of key...
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Brookfield Asset Management acquires BHV Marais
The name of the entity that has acquired BHV Marais, an iconic department store in Paris that hosts the first Shein retail department, is now known: Brookfield Asset Management, a global Canadian asset management fund, has acquired BHV Marais from the Galeries Lafayette group. In a letter to employees dated January 27, 2026, Frédéric Merlin of...
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