Articles by Florence Julienne
LVMH Innovation Awards 2025: Start-ups Kahoona, Genesis and Omi awarded at VivaTech
During VivaTech, held until June 14, 2025 at the Parc des Expositions (Porte de Versailles), the LVMH group revealed the 2025 winners of the LVMH Innovation Awards. The start-ups Kahoona, Genesis and Omi were honoured. On June 12, unlike the previous year, LVMH founder Bernard Arnault did not take to the stage like a rock and roll star. "He...
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Louis Vuitton opens boutique at Amsterdam Airport Schiphol
Louis Vuitton opened its fifth boutique in the Netherlands at Amsterdam Airport Schiphol, Holland’s main airport. It was surprising that luxury group LVMH (Louis Vuitton Moët Hennessy), owner of the Louis Vuitton brand, had not previously opened at Amsterdam Airport Schiphol, one of the main European air hubs, often ranked in the top five...
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Romanian Fashion Week: parisian buyers on a scouting mission
A delegation of six Paris-based buyers, representing renowned department stores, concept boutiques, and consulting firms, travelled to Iași, Romania, for the 25th edition of Romanian Fashion Week. Their mission: to explore the country's creative potential. Invited by the festival’s organisers, the buyers – Asano Miyazaki and Akane Tsuchihashi...
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French senate passes advertising ban for fast fashion
Regarding the ‘anti-fast fashion’ bill, debated on June 2, 2025, the Sénat enacted a general ban on advertising, which French senators in committee had opposed. With the government's support and thanks to lobbying by fashion federations, the Sénat reinstated the article that provided for a general ban on advertising ultra-fast fashion in...
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ANDAM Fashion Awards: 2025's 11 finalists revealed
The 35th edition of the ANDAM Fashion Awards competition has unveiled its eleven finalists for 2025. The five nominees for the Grand Prize and the Special Prize are Alain Paul, Egonlab, Meryll Rogge, Willy Chavarria and Zomer, while six finalists have been selected for the Pierre Bergé and Fashion Accessories prizes. ANDAM president Sidney...
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‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe
On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...
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Exotic skins: Peta calls François-Henri Pinault ‘Pinocchio’ for broken promise
A look back at Kering’s annual general meeting on April 24, 2024, during which animal rights organisation PETA accused François-Henri Pinault, chief executive officer of the luxury group Kering, of lying, giving him the nickname ‘Pinocchio’. The issue was in regards to his commitments to the animal protection association PETA. The reason for the...
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Rethinking lingerie: Rita Intimates second hand and female gaze
Paris - Valentine Cascailh, creator of the Rita Intimates concept, opened a pop-up store recently in Paris. Rita Intimates brings an eco-responsible approach, featuring second-hand lingerie and underwear (knickers and bras) from unsold collections and adds to that the benevolence of the ‘female gaze’. The female gaze is the art of a new...
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Jennyfer files for compulsory liquidation
A dramatic turn of events in the ready-to-wear world: Jennyfer filed for compulsory liquidation with a commercial court in France on Wednesday, April 30, 2025. The French brand had emerged from receivership in June 2024. The new managers, former executives Yann Pasco and Jean-Charles Gaume, had pledged to revive the brand through an investment...
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Change Now 2025: LVMH engages its partners towards circularity
From Thursday, April 24 to Saturday, April 26, 2025, the Change Now trade fair was held at the Grand Palais in Paris. To mark its report on the first day of the trade fair, FashionUnited chose to focus on the speech by Hélène Valade (LVMH) about strategic partnerships with suppliers and on the presence of a Native American chief, who came to...
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