Articles by Florence Julienne
Repositioning efforts drive success at Who's Next September 2026 edition
Paris - Des Petits Hauts, Bérénice, Stella Forest and Not Shy returned to the Who's Next trade show, which ran from 5 - 7 September 2026. Armor Lux and Von Dutch exhibited for the first time. These six brands, each with a different profile, together show how the repositioning of the Parisian trade fair Who's Next contributes to their commercial...
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Première Vision Paris: What fabrics reveal about AW27/28 trends
According to the experts at the Première Vision trade show, innovation for autumn/winter 2027/2028 is not necessarily about inventing new materials. It is about reintroducing colour and expression into wardrobes, injecting technology into classic fabrics and reinterpreting traditional skills. For this edition, held from September 1 to 3, 2026,...
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Neelam Shami Rao: “We must develop products better suited to the European market”
With the Free Trade Agreement (FTA), India has gained a significant tariff advantage to strengthen its presence in the European textile market. How does the country plan to transform its industry and offering to capitalise on this? FashionUnited spoke exclusively with Neelam Shami Rao, secretary of the Indian Ministry of Textiles, during her...
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Texworld Apparel Sourcing Paris: India prepares for its expansion into the European market
Texworld Apparel Sourcing Paris, which runs from August 31 to September 2, 2026, at Paris-Le Bourget, is expanding its scope with new departments. These include Outdoor and Fashion Accessories. The trade show is also opening up to new sourcing destinations: Armenia; Kyrgyzstan; Uzbekistan; and Bulgaria. Within this new landscape, India emerges...
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Barbie x Yoon Ahn: The business behind a billion-dollar icon
The new Barbie, a result of the collaboration between Mattel Creations and Yoon Ahn, creator of the brand Ambush, will be available from 4 September, 2026. Beyond being a collector's item, this edition illustrates Mattel's strategy to refresh Barbie's image and broaden the audience for its power brand. Yoon Ahn was a finalist for the 2017 LVMH...
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IFCO Istanbul: From industrial power to promoting Turkish brands
Invited to discover the 10th edition of the IFCO (Istanbul Fashion Connection) trade show, held from August 19 to 21, at the Istanbul Expo Center, FashionUnited explored how the event has evolved. Beyond Turkey's manufacturing power and competitiveness, what role does the show now give to brands, creativity and the new demands of the European...
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Anthony Vaccarello's decade at Saint Laurent: A retrospective
As a rumour circulates on social media that Anthony Vaccarello is leaving Saint Laurent, FashionUnited looks back at the key moments that have marked his 10-year career with the Kering group as artistic director for the house of Saint Laurent. April 2016: Anthony Vaccarello succeeds Hedi Slimane It was a high-risk succession. Slimane had been...
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Chloé: What's behind creative director Chemena Kamali's rumoured departure?
Is Chemena Kamali really set to leave the luxury house owned by Swiss luxury group Richemont? While nothing is official, rumours are circulating in the media about the possible departure of Chemena Kamali, who was appointed creative director of Chloé in October 2023. On July 30, Glitz published an article titled “After Alaïa, Chloé struggles to...
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LVMH-owned Sephora clarifies its strategy in Israel
Amidst its international expansion, the LVMH-owned retailer Sephora is increasing its store openings and entering new markets. However, in Israel, where the announcement of its arrival has sparked calls for a boycott, the beauty retailer denies any plans for a direct presence. As the group's growth accelerated in the second quarter, Sephora was...
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Three denim players pilot material-level digital passport
World Collective, Denim Deal and Green Story have announced the joint launch of a Digital Product Passport (DPP) pilot project, which is now operational for three denim fabrics. Currently, a fabric supplier may have to provide the same information to each of its client brands: composition, origin, environmental data, certifications, and so on....
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