Articles by Florence Julienne
Abu Dhabi: What are the business opportunities for fashion brands in the Middle East?
What commercial development prospects does Abu Dhabi, the cultural capital of the United Arab Emirates, currently offer fashion brands? To shed light on these issues, FashionUnited interviewed David Dessureault, general manager of business development at Chalhoub Group, and Reda Keddaj, general manager of Tryano. Tryano is a multi-brand concept...
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Texworld: How Chinese manufacturers are adding value through textile innovation and CSR
Chinese manufacturers at the Texworld Apparel Sourcing trade show, held from February 2 to 4, 2026, are no longer positioning themselves solely as high-volume suppliers. Instead, they are key players capable of integrating Western demands for technological innovation and CSR. Oracle, Huaren Linen and Healcell are prime examples of this shift....
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Colour trends as a business model: Behind the scenes of the new Première Vision
During its February 2026 edition, Première Vision Paris displayed how the seasonal colour palette published by the trade show is becoming an economic driver. Building on colour trends – in this case, those for SS27 – Première Vision is extending its model to new creative sectors: beauty, patisserie, music, photography and perfumery. In September...
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Etam group appoints Marie Delahaie to lead its flagship brand
Marie Delahaie has been appointed director of the Etam brand. She will assume her new role in May 2026 and will play a part in the lingerie governance of the Etam Group. Marie Delahaie has been the CEO of Undiz since May 2024. At the Etam Group-owned brand, which targets a younger demographic, she has spearheaded a rebranding; an overhaul of key...
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Brookfield Asset Management acquires BHV Marais
The name of the entity that has acquired BHV Marais, an iconic department store in Paris that hosts the first Shein retail department, is now known: Brookfield Asset Management, a global Canadian asset management fund, has acquired BHV Marais from the Galeries Lafayette group. In a letter to employees dated January 27, 2026, Frédéric Merlin of...
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CSR drives desirability in kidswear market: Playtime 2026 insights
The trajectories of Minimalisma, MarMar Copenhagen and Gray Label, three northern European brands exhibiting at Playtime in January 2026, confirm a fundamental trend. The international children's fashion trade show highlights that corporate social and environmental responsibility (CSR) is no longer a peripheral narrative. It is now a key factor...
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Giambattista Valli cancels couture show, raising questions over Pinault’s Artémis strategy
As Paris Haute Couture Week opens this Monday, January 26, 2026, the couture house Giambattista Valli has cancelled its show, scheduled for the first day, at the last minute. In a statement, the house of Giambattista Valli announced it will not present a haute couture show: “This decision is part of a thorough review of the organisation and...
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Kenzo PFW AW26: A return to Kenzo Takada's home as a narrative of refuge
Kenzo has returned to the home of label's founder Kenzo Takada. During a period of economic uncertainty, Nigo, artistic director of the Kenzo brand (LVMH), chose to present the autumn/winter 2026/2027 collection in the intimate and poetic setting of the late Kenzo Takada's home. At 8 Rue Sedaine in Paris, architect Xavier de Castella designed a...
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Who's Next January 2026: Navigating a weakened fashion market
Who's Next January 2026, the trade show organised by WSN Développement in Paris dedicated to autumn/winter 2026/2027 ready-to-wear collections, confirms one thing: in a weakened market, brands like Blundstone, Leon & Harper and True Religion know exactly who they are. They use the trade show as a tool for relationship building and business...
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Paris Fashion Week: How to get on the FHCM calendar
Access options depend on a brand's relationship with the Fédération de la Haute Couture et de la Mode (FHCM). Member houses of the FHCM are automatically included in the show schedule. Selected guest houses, however, gain access to the FHCM's show and presentation calendar based on the decisions of the relevant committees. Guest brands must...
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