Articles by Florian Müller

Florian Müller is a communications expert, journalist and founder of the international initiative Mental Health in Fashion. After studying business administration and psychology in Berlin and Paris, he has spent many years exploring the intersections of fashion, business, sustainability and social responsibility. For FashionUnited, he reports on current developments in the international fashion industry and provides context on economic, cultural and sustainability-related topics.

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection
At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...
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Articles by Florian Müller

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection