Articles by Guest Contributor
Guest contributors write for FashionUnited on a voluntary basis to share their expertise and highlight topics that matter to fashion industry professionals.
Hyper-local, hyper-physical, hyper-engaging: Retail’s next chapter
If 2025 has taught us anything, it’s that retail has shed its old skin. The store is no longer just a place to buy something, it’s a canvas, a stage, a laboratory, and a playground all at once. The smartest spaces this year were treated like ecosystems, where every touchpoint became part of a narrative designed to capture attention, emotion, and...
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Office Christmas party in 2025: time for a grown-up upgrade
Remember the old-fashioned office Christmas party? Glittery dresses were already askew early in the evening and tacky Christmas jumpers suddenly became too hot. Prosecco flowed freely and a champagne tower teetered, threatening to collapse at any moment. The next morning brought a pounding headache, memory gaps, and a voicemail from your boss...
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Lululemon vs. Costco dupe lawsuit: Understanding the legal battle
Lululemon sued Costco over the sale of dupes. A dupe is a product that mimics a more expensive item's look and feel to capitalise on its reputation, without necessarily copying the brand name. This dispute is one of a series of recent altercations involving brands against private labels. These brands, which tend to have the strongest reputations...
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AI, AI, who is the most stylish in the land?
Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...
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How resilient supply chains will define fashion’s winners in 2026
For years, fashion and apparel brands have measured supply-chain performance by two metrics: speed and cost. But as we head into 2026, the brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next. As one of my favorite quotes from Rocky Balboa puts it: “It’s not about how hard you hit....
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SS28 Preview: The modern flow of performance design
Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...
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No wash, no filter: Gen Z’s raw and real denim fix
A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...
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Women are finally leading global brands. So why is fashion still failing them?
By announcing Berta de Pablos-Barbier as its next CEO, Pandora – the world’s biggest jeweler – has done something that fashion continues to resist: put women in charge. The appointment feels like a door cracked open in an industry that depends on women at every level but rarely allows them to lead. Now the rest of the industry must decide...
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How performance reviews in the fashion industry have come under pressure
Does this sound familiar? A member of the creative team has missed their deadline; a member of the sales team has failed to meet their targets. As a manager, you want to discuss this in a normal, professional way. Yet, during performance reviews, the comment “I don’t feel safe here” is becoming increasingly common. It is a statement you cannot...
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Asos tackles the 'hidden workers' in retail supply chains
Asos has become the first major e-commerce retailer to sign a legally-binding human rights agreement with the International Transport Workers' Federation (ITF). The September 2025 deal covers direct transport operations and logistics of the British fashion company —plus all subcontractors. This makes Asos the first retailer with union...
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