Articles by Guest Contributor
Beyond festive tradition: A disruptive celebration of tradition and innovation
loading... - Retail
As the holiday season fast approaches, its clear to see that brands are stepping up their game this year, transforming Christmas into a truly disruptive celebration which goes beyond the ordinary. This festive season, retail is redefining traditions, capturing attention through distinct bold colours, seamless integration of digital, and...
Black Friday: AUAS experts on why we feel the compulsion to consume
loading... - Schools | Analysis
The 2023 edition of Black Friday, the day of massive overconsumption, is already behind us, but consumers who held back on Friday still have time to spend an extravagant amount of money by midnight today, a 24-hour-phenomenon known as Cyber Monday. Experts at Amsterdam University of Applied Sciences give advice on how to lose our urge to buy...
Bikecore Style: Pedaling towards a more sustainable future
loading... - Fashion
In recent years, a significant cultural and eco-fueled shift has emerged that is reimagining the way we view, interact, and move within the world around us. As we approach incoming seasons through a more urgent emphasis on sustainability, a focus on intentional design has presented activewear brands an opportunity to rethink classic silhouettes...
It's in the Jeans: Crafting Immersive Retail Spaces to Educate and Engage
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As well documented, physical retail is undergoing a transformation, and thanks to the tactile nature of their products, denim brands are key players at driving forward this revolution. Written by Tim Nash Curator of Shop Drop Daily, a platform that features innovative retail store concepts, visual merchandising, pop-ups, window displays and...
Tech tools for combating poor fit and returns: data analytics, AI and VR
loading... - Business
About This article was written for FashionUnited by Helen Scurfield, Innovation and Development Director, Asendia. What is causing returns on this scale? A massive 46 percent of US consumers in a recent Harris Poll gave ‘poor fit’ as the prime reason for returning garments, ahead of damage (38 percent) and poor quality (36 percent). This issue...
Fashion and luxury supply chain rejig: Latest innovations and trends
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As the pandemic and the war in Ukraine have placed intense stress on global supply chains, purely efficiency-based models have shown their limits in the fashion industry. Since then, luxury and fashion players have pivoted their business models from using AI to investing in bioengineered fibres or nearshoring some of their operations to build...
When change slows down
loading... - Fashion | Opinion
US-based Bolt Threads, which is developing vegan mushroom leather Mylo, is pressing pause due to lack of funding. Do we prefer to invest in AI because it is sexier than innovative materials? When US startup Bolt Threads launched bio-based material Mylo in 2018, the material was hailed as one of the most sustainable alternatives to animal...
How fungi can detoxify the fashion industry and fashion education
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What do two seemingly unrelated subjects such as fungi and fashion have to do with each other? According to Chet Bugter, the new head of the master’s course Critical Fashion Practices at ArtEZ University of the Arts, a lot, actually! For him and Alia Mascia, a second-year master’s participant in the Critical Fashion Practices course, it is high...
'From hype to hyper-shopping': Gen Z consumer trends
loading... - Retail
Every metropolis is now familiar with the latest phenomenon: TikTok queues. Perhaps you didn't know it was called that yet, but you've probably seen them – in the media, or in real life. The long queues with - especially - young people who travel from city to country for a viewing visit and purchase at that one special catering or retail store,...
Extended Producer Responsibility isn’t enough to tackle global ‘fashion waste mountain’. Here's why
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The Netherlands will be the second European country to launch an EPR for textiles - but will the policy end waste colonialism? Textile waste is one of the world’s fastest-growing waste streams: according to the Clean Clothes Campaign, globally, upwards of 100 billion garments are produced each year, a huge portion of which don’t even reach...