Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
Copenhagen Fashion Week SS27 trends: Collina Strada, Henrik Vibskov, Baum und Pferdgarten and more
Following a FW26 season that reinforced its position as the unofficial fifth stop on the global fashion calendar, Copenhagen Fashion Week returned from August 3 to 7, 2026, continuing its 20th-anniversary celebrations with 34 collections presenting the vision for the 2027 season. The week marked several notable milestones: By Malene Birger...
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Men's bag trends for SS27, from Dior to Louis Vuitton
Men's bags are no longer a secondary line for Europe's major houses. They have become a strategic segment: lower entry price than ready-to-wear, but the same promise of status, artisanal excellence and statement appeal. The prestige is real enough that top football stars carried them through this year's World Cup. A designer bag now signals as...
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SS27 Men’s double denim trend: Prada, Sacai, Saul Nash and more
Men’s denim continues to evolve through an expanding range of weights, washes, embellishments, and silhouettes. On the SS27 runways, it was shown in a variety of washes from light blue and vintage-inspired finishes to rich, dark indigo tones. Jean silhouettes covered the full spectrum, from wide-leg to skinny fits, while embellishments reached...
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Men’s SS27 Bag trends from Dior Homme, Dolce & Gabbana, Louis Vuitton and more
As FashionUnited reported earlier this month, European luxury brands are no longer treating men’s bags as an afterthought. Instead, they have become a core category, priced below apparel, but still offering the status, craftsmanship, and statement appeal that luxury consumers seek. The cache is undeniable, with top players at this year's World...
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SS27 Menswear Trend: The colorful preppy aesthetic from Thom Browne, Polo Ralph Lauren and more
For SS27, Milan hosted two titans of American style presenting different, hyper-colorful takes on preppy fashion. Thom Browne reimagined collegiate prep, executing his signature tailored style in vivid madras, technical nylon seersuckers, and graphic-check wools. On the other hand, Polo Ralph Lauren leaned heavily into vibrant hues and playful...
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Haute Couture FW26: Best street style from attendees at Balenciaga, Schiaparelli, Chanel and more
While Haute Couture is celebrated for fashion's most theatrical and spectacular creations, attendees on the streets outside last week’s edition, showcased their own stunning style. Ignoring the intense heatwave, known locally as ‘La Canicule,’ they turned heads in everything from full designer looks to uniquely personal outfits. Laced up Paris...
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Resort 27: Fabric, print and pattern trends
Navigating an increasingly uncertain climate, for Resort 27, designers prioritized investment dressing with timeless pieces like classic, Chanel-style bouclé suits. Aside from a few playfully youthful sweaters, the collections focused on versatility. Pieces ranged from preppy plaids to splashy print dresses all crafted to transition into summer...
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Resort 27: Top handbag assortment from Fendi, Chanel, Diesel and more
With higher profit margins than apparel and broader customer appeal, handbags play a pivotal role in shaping seasonal assortments and driving sales. The Resort 27 season featured a diverse array of designer handbags, highlighting a shifting trend toward softer structures and tactile materials. However, despite the industry's general movement...
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Resort 27 Trends: The evolution of ‘jeans and a nice top’
Retailers merchandising denim from the Resort 27 collections may find inspiration from the early 2000s, when premium denim labels such as 7 For All Mankind, Citizens of Humanity and True Religion transformed jeans into a fashion investment. The formula was simple but highly effective: pair designer denim with an elevated top to create an...
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Resort 27 Color trend: shades of burgundy and wine are in the mix
The evolution of the deepest shades of red wine and burgundy can be traced through the past few seasons, from Resort 26, SS26, Pre-Fall and FW 26, remaining a stalwart for Resort 27. Designers are mostly using these hues in combination with other colors, as an alternative to black. Or almost as if it were a new neutral. These rich, versatile...
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