Articles by Joshua Williams
Education must evolve from an omnichannel perspective
Just as retail has had to evolve to meet the needs of shoppers across physical and digital channels, education is also being forced to evolve. Contemporary students require new forms of learning, content structure and delivery based more on changes in the media than on traditional education. This leaves academic institutions unable to meet...
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International students support universities in the US and Europe
In the United States, the GI Bill was passed to help World War II veterans acclimatise to civilian life. One of this law's most important components was providing the military with access to an affordable college education. This had the effect that from the 1950s onwards, the number of people with a university degree increased considerably....
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Fashion Internships: A Shadowy Industry
Due to the specialised nature of retail and fashion, "on the job" training has always been an integral part of the industry. In some cases, apprenticeships are informal, especially in family businesses, but there are still formal internships in the fashion industry. These internships also turned into internal certification programs, especially...
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The integration of fashion education in universities
Mexico - In the mid-1990s, fashion education became more integrated into academia, allowing students to receive more than just professional training. Their studies in fashion design or marketing began to combine with traditional liberal arts or business education, leading to a bachelor's degree. This caused fashion to formalise, even legitimise,...
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The Ins and Outs of Fashion
Fashion by definition, is the style or styles worn by the majority of a population at any given time. In other words, whatever most people are wearing right now—a particular, color, pattern, cut or silhouette—is “in fashion,” “in style,” “a la mode.” Contrary to popular parlance then, fashion is more about fitting in than standing out. It...
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Podcast: The Ins and Outs of Fashion
In this episode, “The Ins and Outs of Fashion,” we explore the cost of doing business in an individual consumer driven economy.
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Conversation with Schanel Bakkouche, Retaining Exclusivity via Social Media
Luxury brands are increasingly under pressure to expand their market beyond their typical customer base, particularly to younger consumers. Many luxury brands turn to social media as a tool to achieve this objective. However, social media, by its very nature is not exclusive, and is characterized by its mass appeal, accessibility, and overall...
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Podcast: Conversation with Schanel Bakkouche, Retaining Exclusivity via Social Media
In this episode, “Retaining Exclusivity via Social Media,” the final episode of a three-part series featuring Schanel Bakkouche, editor and stylist at Vogue International Publications and founder and creative director at the advertising agency, SFB Creative, we further discuss the strategies luxury fashion brands employ to engage current...
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Content Marketing for Luxury Fashion: Content Snacking
In much the same way that food snacks provide us instant gratification to a lavish spread, such is the case with content snacking compared to traditional marketing” states Schanel Bakkouche, founder of SFB Creative as well as an editor and stylist for Vogue Publications. She points to Twitter as the perfect example of content snacking,...
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Podcast: Conversation with Schanel Bakkouche, Content Snacking
In this limited series, featuring Schanel Bakkouche, editor and stylist at Vogue International Publications and founder and creative director at the advertising agency, SFB Creative, we discuss the strategies luxury fashion brands employ to engage current customers and to attract a new clientele. Part 2: Content Snacking.
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