Articles by Kristopher Fraser
Future Market Insights predicts exponential growth for sportswear and workout clothes
Oct 7, 2022 - Business
Fitness is a multi-billion dollar market. That includes everything from gym memberships to dietary supplements, and, of course, workout clothes. The global workout clothes market is so sizable that Future Market Insights has predicted it will reach 384.8 billion dollars by 2032, growing at a CAGR of 6.2 percent through 2032. The valuation of the...
LA Fashion Week set to relaunch
Sep 30, 2022 - Fashion
It’s back, bold, and beautiful. Los Angeles Fashion Week is set to return from October 6 to 9, but this time around it’s taken on a whole new life. N4XT Experiences recently acquired the event, and now calls Ciarra Pardo, the former CEO of Fenty Corp., their new president. N4XT acquired LA Fashion Week in January of this year, inheriting the...
How will inflation affect consumer spending?
Sep 28, 2022 - Business
The multi-million dollar word on every retailer’s lips right now is inflation. Despite the Inflation Reduction Act passing through the House and the Senate, and signed by President Biden, inflation is still poised as an issue for the state of the economy. CNBC recently reported that 70 percent of Americans are looking for extra work to combat...
Is influencer marketing worth the hype?
Sep 27, 2022 - Business
Influencer marketing has become a major component of the fashion industry since the birth of the Instagram influencer. Since then, influencer marketing has grown to incorporate other social media platforms, including YouTube and TikTok. With the number of people going viral nowadays and the influencer market becoming so saturated, there’s a...
Brands at Coterie and Magic successfully weathering inflation
Sep 26, 2022 - Fairs
Historically, during times of a recession, because let’s face it, we are in one, buyers tend to become more conservative about how much they are buying. They tend to stick to brands and products that have sold well or sold through in the past, and are more reserved about their orders. However, this recession is proving unlike any other. This...
COS debuts at New York Fashion Week with see-now-buy-now show
Sep 16, 2022 - Fashion
H&M’s COS is on a mission to establish itself further within the realm of established fashion brands. The brand, which launched in 2007, has grown to over 30 markets worldwide. They have become known for their higher-end quality compared to their parent company H&M’s approach to fast fashion. What better way to solidify your place as a fashion...
Deveaux relaunches at New York Fashion Week
Sep 16, 2022 - Fashion
Please, call it a comeback. That’s what Deveaux has been planning for their first runway show since the COVID-19 lockdown. At New York Fashion Week, the brand founded by Andrea Tsao had a relaunch that saw them stepping out of its previously minimalist comfort zone. Founded in 2015, the brand was known for approachable, relaxed silhouettes and...
Adeam brings East meets West inspiration to New York Fashion Week
Sep 16, 2022 - Fashion
It was a season of anniversary collections at New York Fashion Week. There was Dennis Basso’s 40th, Pamella Roland’s 20th, and Adeam’s 10th. For her 10th anniversary, Adeam designer Hanako Maeda returned to New York Fashion Week, a city both near and dear to her heart and business. This runway show was the brand’s first in-person show in almost...
Pamella Roland celebrates 20 years at New York Fashion Week
Sep 14, 2022 - Fashion
Pamella Roland cheers to 20 years in business this New York Fashion Week. In honor of her 20th anniversary, the brand’s designer, Pamella DeVos, wanted a collection that was both a love letter to her 20 years in New York, as well as her customers whom she couldn’t have grown her business without. Pamella Roland looked to New York to inspire her...
Dennis Basso celebrates 40 years at New York Fashion Week
Sep 14, 2022 - Fashion
Dennis Basso has 40 fabulous years to celebrate. 2022 marks the 40th anniversary of his evening wear and fur brand. On this special occasion, Basso focused on two things that have long been at the core of his design philosophy and business: dressing women for a sense of place and occasion. His inspiration for this season was an evening in a...