Articles by Marta De Divitiis
Marta De Divitiis has been working as a fashion's journalist since 1992, and focuses on news and background articles about fashion, beauty and lifestyle. Located in São Paulo, Brazil, she has been a freelance contributor to FashionUnited since June 2019. Marta has a College Degree in History from PUCSP; Post Graduation in Fashion from Anhembi Morumbi and extension courses in Journalim from Senac.
Iguatemi finalises sale of five property assets to TRXF11 for 876.1 million reais
In a statement released to the market last night, September 23, Iguatemi S.A. announced the sale of five stakes in shopping centres to the investment fund TRX Real Estate (TRXF 11). Iguatemi S.A. is one of Brazil's largest shopping centre companies. The total value of this transaction is 876.1 million reais (168.7 million dollars). As announced...
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End of September is deadline for Farm Rio acquisition bids
Farm Rio, a key brand within the Azzas 2154 (Azzas) group, recently dissolved its merger with Soma. The brand, which is now being considered for sale, is receiving non-binding proposals until the end of September. It is worth noting that following the demerger, Farm Rio will become an independent entity, with capital from both controllers,...
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Azzas 2154 seals agreement to separate Arezzo&Co and Soma
Following refuted speculation about disagreements between partners Alexandre Birman and Roberto Jatahy, the Brazilian conglomerate Azzas 2154 Group announced an agreement for a corporate reorganisation on September 2. The official statement confirms the separation of both companies. “The Reorganisation aims to segregate the current businesses of...
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SBF Group extends Nike distribution agreement in Brazil until 2034
Brazilian sporting goods entity SBF Group (SBF), which owns distributor Fisia, has announced an amendment extending its distribution agreement with Nike until May 31, 2034. The partnership, established in 2020, grants Fisia exclusive distribution rights for Nike apparel, footwear, accessories and equipment across Brazil. The agreement covers...
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Azzas 2154 reports Q2 drop in revenue and profit
Last week, Brazilian holding company Azzas 2154 presented its results for the second quarter of 2026. Gross revenue fell by 7.1 percent to 3.4 billion reais (656.5 million dollars) compared to the second quarter of last year. This was “mainly impacted by a 13.6 percent drop in sell-in channels.” Gross profit, at 1.5 billion reais, saw a 5.9...
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Brazilian shopping center company Allos divests São Bernardo Plaza stake
In a market announcement on Thursday evening, August 13, Allos, the largest Brazilian company in the shopping centre sector, reported that it has signed a Memorandum of Understanding (MOU) with XP Malls. The agreement is for the total sale of its 60 percent stake in São Bernardo Plaza Shopping. According to the statement, “the transaction is in...
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Grendene sells US subsidiary for 3.6 million dollars
In a statement sent to the market and shareholders last Monday, August 10, Grendene, one of the largest footwear manufacturers in the Brazilian and international markets, announced the sale of its US subsidiary, Grendene Global Brands USA, to Pajar USA inc. Upon completion of the transaction, Pajar will control 100 percent of the capital of GGB...
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Inspiramais: Latin America's leading materials trade show exceeds business expectations
The 34th edition of Inspiramais is the most important materials trade show in Latin America for the footwear, apparel, jewellery, furniture and automotive upholstery industries. The event is expected to generate 61.68 million reais (12 million dollars) in business with the international market alone over the next six months. The estimate comes...
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Farm Rio: Sale or IPO?
Valued at one billion dollars, Farm Rio, owned by Azzas 2154, surpasses its parent company, which is currently valued at 3.8 billion reais. The Rio de Janeiro-based brand, famous for its colourful prints and elegant casualness, accounts for approximately 40 percent of the group's revenue. As previously reported, the Azzas group hired Morgan...
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27th edition of DFB Festival concludes, showcasing the best of Brazilian independent fashion
The DFB Festival concluded last Friday, the 12th, in Fortaleza, Ceará (Northeast Brazil). The event, conceived and brought to life by Claudio Silveira, coincided with the 300th-anniversary celebrations of the Ceará state capital. It was a true celebration of Brazilian identity in fashion. Craftsmanship took on a new, revitalised and expressive...
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