Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Top 3 denim styles retailers are buying into: FW25’s must-have silhouettes
With the Fall/Winter 2025 collections now in stores, fashion retailers are sharpening their focus on data-driven inventory decisions. In the denim category, it’s all about styles that balance contemporary silhouettes with timeless wearability. From high-waisted wide legs to cropped utility fits, this season’s denim bestsellers reflect both the...
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One company, many journeys: A passport to VF’s brand universe
At VF, careers don’t follow a straight line; they travel across street culture and skate parks with Vans, up alpine ridgelines with The North Face, into urban heritage with Timberland, or via backpacks and bags from JanSport, Kipling and Eastpak. Few fashion groups can boast such a diverse range of iconic brands under one roof, let alone...
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Independent spirit, shared energy: Inside New Balance’s expanding retail world
Step into any New Balance store today and you’ll notice it instantly: a balanced blend of heritage, community, and forward-looking energy. It’s a retail atmosphere shaped not only by design and product, but by the people who bring the brand’s values to life every day. As the US sportswear label accelerates its global expansion, these store teams...
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How GAP quietly engineered one of fashion’s most impressive TikTok comebacks
A few years ago, GAP — the American denim brand once synonymous with easy basics and classic ’90s style — felt like a fading memory. Younger consumers associated it more with childhood mall trips than with anything happening in culture today. The basics were still there, but the relevance wasn’t. And in an industry where attention is the...
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Superdry returns to profit with a preppy look and brand elevation: A chat with CEO Julian Dunkerton
Superdry is rewriting its story. Just a year after posting losses, the UK-based fashion label has bounced back into profitability, reporting an adjusted pre-tax profit of 33.8 million pounds for 2025. The result marks the successful start to a sweeping transformation plan, including a court-approved restructuring and a decisive exit from...
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Stefano Festa Marzotto new IAF president
The International Apparel Federation (IAF) has announced a leadership transition, naming Stefano Festa Marzotto as its new president. The announcement was made at the 40th IAF World Fashion Convention in Yogyakarta, Indonesia, which also celebrated four decades of the organisation’s global collaboration within the apparel industry. Stefano Festa...
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The inner architecture of ZENGGI SS26: Depth behind the ‘Gentle by Nature’ vision
ZENGGI’s Spring/Summer 2026 collection, titled “Gentle by Nature,” debuted as a study in softness, calm colours, quiet tailoring, and tactile refinement. Yet beneath its composed surface lies a layered narrative of material innovation, wardrobe philosophy, and enduring design values. In conversation with FashionUnited, Farleyna Lacle, Global...
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My Jewellery's community: "your fans are your strongest influencers"
Success lies in a brand's narrative and the community that identifies with it. To think of My Jewellery as merely a jewellery and clothing brand is to miss the essence of how it uniquely captures the attention of Gen Z. My Jewellery, founded by Sharon Hilgers out of a passion for jewellery and self-expression, now describes itself as a 'love...
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From parka to hardshell: which outdoor jacket suits which situation?
Silhouettes and jacket types One of the most well-known silhouettes is the parka, a longer style that covers the hips and upper thighs. Thanks to its length, this type of jacket offers extra warmth and protection against harsh wind and rain, making it a favourite in cold urban environments. Additionally, there is the hardshell, which is...
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Travel retail as a growth channel: putting brands on the global map
Airports are rapidly transforming into fully-fledged retail hubs, each with its own brand experience and commercial strategy. Travel retail has grown into a significant channel, attracting an increasing number of fashion labels. Airports are places where consumers adopt a ‘holiday mindset’, making them open to impulse purchases and providing...
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