Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Cup of Joe on the seven details behind a truly great pair of jeans
For denim label Cup of Joe (COJ), a great pair of jeans is not something that simply looks good on day one. Denim carries history and character, and the best pairs are designed to become more personal with every wear, rather than staying exactly as they were on the hanger. From wash and fit to fabric and finishing, the brand has identified seven...
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Summer cuts, autumn tones: colour as a late-summer sales strategy
August is traditionally an interesting time for buying. Summer stock is still expected to sell, even as customers begin to think about autumn. Switching to heavier items too early risks leftover summer inventory. Reacting too late means losing sales to competitors who have already initiated the transition. The solution rarely lies in new...
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Aurélien opens London flagship on Brompton Road
Aurélien has opened its first flagship store in London this week, marking the brand's first permanent presence in the United Kingdom. The store is located at 59 Brompton Road, in the heart of Knightsbridge, and spans 3,228 square feet across three floors. The opening follows a string of pop-ups the brand has staged in London in recent years,...
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SASSA launches STUDIO line: the missing piece in the lingerie market
The lingerie market has evolved in two directions: functional basics on one hand and elaborately staged lingerie collections on the other. A gap has emerged between them, one that is far removed from the customer's everyday life. This is precisely where SASSA STUDIO comes in, the new flagship line from the German lingerie specialist, offering...
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SASSA SS27: floral lace, soft tones and a new flagship line
Spring/summer 2027 is light, feminine and commercially well-conceived. To kick off the season, SASSA, the lingerie brand from Bad Urach with over 30 years of experience, is showcasing its new lingerie and swimwear collections. The launch of its flagship line, SASSA STUDIO, makes a clear statement. Soft tones, fine textures The SS27 season...
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VF's Belgium internship program: the six months that changed two careers
Every career has a turning point. For Cristina Broissin and Bianca Marossero, it arrived in Antwerp. The two graduates came from different countries and disciplines, drawn to a six-month internship at VF Corporation, home to a portfolio of iconic active lifestyle brands including The North Face, Vans and Timberland, and over the following months...
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Twenty years of brand history as a compass: Fabienne Chapot returns to its core
With twenty years of brand history, Fabienne Chapot is an established name in the Netherlands. Founder Fabienne Chapot started the label in 2006 as an accessories label under the name Fab. This history gives the brand weight, which now serves as the foundation for its next step. “Internationally, we are building our new positioning from a...
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Cup of Joe SS27: the matching set, made for summer
Denim is a summer staple, not just a cold-weather one. The real question for Spring/Summer 2027 is how light it can go, and how easily it styles. Cup of Joe answers by lightening up across the board. Linen, lightweight denim and striped fabrics lead the way, and the coordinated set steps forward as the season's commercial hero. The idea is...
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How has King Louie's DNA evolved? Discover its vintage roots, colourful prints and sustainable quality
With its vintage-inspired DNA, recognisable prints and focus on sustainability, King Louie builds on what made the brand great. FashionUnited spoke with Nadia Seghrouchni, international sales manager wholesale, and Diane van Ieperen, senior marketing communications specialist. King Louie has its roots in Amsterdam's Noordermarkt, where founders...
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A fish named Fred SS27: 'Colours of the Caribbean' brings a summer atmosphere to the stores
For the spring/summer 2027 collection, A fish named Fred takes its retail partners on a journey to the Caribbean islands. With the theme 'Colours of the Caribbean', the brand focuses on colour, freedom and the relaxed atmosphere of island life. An SS27 collection that works well both on holiday and in the city. Caribbean inspiration The...
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