Articles by FashionUnited Media
Creative Director Maria Billson Olander on steering Vagabond Shoemakers’ future: ‘It’s about staying true to our DNA while evolving with the world’
They say a great pair of shoes doesn’t just carry you, they define your journey. Vagabond Shoemakers is charting a path that’s equal parts heritage, craftsmanship, and innovation. Known for its seamless fusion of Scandinavian minimalism and everyday functionality, the Swedish footwear label is stepping boldly into the future under the creative...
Fashion |Interview Partner ContentMay 12, 2025
Luxury that works: Power dressing for career moms by LynnSophie®
There’s a moment many professional mothers know too well: got a 9 AM board meeting, a school run at 12, and a client dinner at 7, and not a second to change in between. The challenge? Finding an outfit that meets the moment, without compromising on comfort, confidence, or elegance. This is where power dressing comes into play. But not as we knew...
Fashion Partner ContentMay 6, 2025
The accessory advantage: BARTS’ formula for year-round retail resilience
From the icy streets of winter to the sun-drenched shores of summer, the right accessories can define a season—and for over three decades, Amsterdam-based brand BARTS has mastered this art. What started with hand-sewn swim shorts on the beaches of Saint-Tropez has grown into one of Europe’s most recognizable names in seasonal accessories. Known...
BusinessPartner ContentApr 24, 2025
The creative DNA of HEYANNO: A conversation with designer Loise Læborg Madsen
After more than a decade at Danish fashion brand MOS MOSH, first as a pattern engineer and later as Head of Design, Loise Læborg Madsen felt the urge to start something entirely her own. That "something" became HEYANNO: a design-driven label rooted in craftsmanship, cultural references, and a bolder approach to fashion. In an interview with...
Fashion Partner ContentApr 22, 2025
Vingino and the power of denim: From brand identity to circular innovation
Denim is an essential part of collections for many fashion brands, but at Vingino, it goes a step further: denim is the foundation. Not only in product development, but also in vision, positioning, and partnerships. The kidswear brand, part of Love for Denim, exudes jeans DNA, and this translates into everything from design decisions to...
Fashion Partner ContentApr 17, 2025
Driving bottom line margin growth through AI inventory management
In an increasingly competitive and dynamic retail landscape, the fashion industry is actively seeking innovative solutions to enhance profitability and optimize operations. WAIR, a technology company headquartered in Amsterdam, recently hosted an event, "Improving retail with ai: Insights & experience," showcasing the potential of artificial...
BusinessPartner ContentApr 15, 2025
MOS MOSH debuts first flagship store in the Netherlands with Berenstraat opening
In the vibrant heart of Amsterdam’s Nine Streets, Danish brand Mos Mosh marked an important milestone with the opening of its very first own-brand store in the Netherlands. Situated within the historic Berenstraat, the new store reflects the brand's ethos and DNA of authenticity, timelessness and meticulous craftsmanship. Guests attending the...
RetailPartner ContentApr 14, 2025
YOEK’s next chapter: Making inclusivity a business and design strategy
For decades, fashion has been defined by rigid categories that dictate not just trends but who gets to wear them. Plus-size fashion, long treated as a niche, has often been sidelined from the mainstream, reinforcing outdated limitations. But as the industry evolves, so must its approach to inclusivity. Dutch fashion house YOEK is leading this...
Business|Interview Partner ContentApr 7, 2025
In conversation with Vogue College of Fashion’s Johannes Reponen: Educating the fashion professionals of the future
For Johannes Reponen, the Global Academic Director at Vogue College of Fashion, fashion is not singular. “Fashion is multiple—it means different things to different people”. This idea of fashion’s multiplicity is woven throughout the academic structure and international community at the Vogue College. In an interview with FashionUnited, Reponen...
NewsPartner ContentApr 7, 2025
My Jewellery opens 40th boutique: The role of physical retail in an omnichannel strategy
The Dutch jewelry and lifestyle brand My Jewellery is celebrating a significant milestone: the opening of its 40th boutique. The new store, located in Hasselt, Belgium, not only marks the brand's physical growth but also underscores its broader omnichannel strategy, further strengthening My Jewellery's market position. “Our expansion strategy...
RetailPartner ContentApr 4, 2025