Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Dutch jewellery brand My Jewellery celebrates 15 years: from attic-room idea to international brand
My Jewellery is celebrating its 15th anniversary. Founded by Sharon Hilgers in 2011, the jewellery and fashion brand has grown from a webshop into an international player with 65 boutiques across the Netherlands, Belgium, Germany and France, more than 1,000 employees and over 650 premium retail partners across Europe. Hilgers’ story is proof...
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From show to dinner: how Linda Tol transitions her look during fashion week with DANTE6
During Copenhagen Fashion Week, Dutch fashion brand DANTE6 invited guests to an evening centred around its new spring/summer 2027 collection, 'Luminous Solar'. Fashion influencer and content creator Linda Tol hosted the event. She tells FashionUnited how she navigates the many transitions during fashion week, from the rush of a show to the calm...
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SCAYLE STUDIOS: how ABOUT YOU produces its fashion content over 95 percent faster with AI, and now opens the technology to other brands
More products, more channels, more formats: fashion and lifestyle brands need significantly more content today than just a few years ago. SCAYLE Commerce Engine, together with Hamburg-based fashion and lifestyle retailer ABOUT YOU, turned this challenge into a standalone product: SCAYLE STUDIOS. The AI-powered self-service tool digitally maps...
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Mustang CEO Andreas Baur on change: “Heritage must not become a museum”
This article is based on an independent editorial interview and was not created as part of a paid collaboration. How much of its past can a brand carry while remaining relevant for the future? For Mustang CEO Andreas Baur, finding the right balance is part of his daily leadership work. In an interview with FashionUnited, he discusses guiding the...
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Cup of Joe on the seven details behind a truly great pair of jeans
For denim label Cup of Joe (COJ), a great pair of jeans is not something that simply looks good on day one. Denim carries history and character, and the best pairs are designed to become more personal with every wear, rather than staying exactly as they were on the hanger. From wash and fit to fabric and finishing, the brand has identified seven...
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Summer cuts, autumn tones: colour as a late-summer sales strategy
August is traditionally an interesting time for buying. Summer stock is still expected to sell, even as customers begin to think about autumn. Switching to heavier items too early risks leftover summer inventory. Reacting too late means losing sales to competitors who have already initiated the transition. The solution rarely lies in new...
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Aurélien opens London flagship on Brompton Road
Aurélien has opened its first flagship store in London this week, marking the brand's first permanent presence in the United Kingdom. The store is located at 59 Brompton Road, in the heart of Knightsbridge, and spans 3,228 square feet across three floors. The opening follows a string of pop-ups the brand has staged in London in recent years,...
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SASSA launches STUDIO line: the missing piece in the lingerie market
The lingerie market has evolved in two directions: functional basics on one hand and elaborately staged lingerie collections on the other. A gap has emerged between them, one that is far removed from the customer's everyday life. This is precisely where SASSA STUDIO comes in, the new flagship line from the German lingerie specialist, offering...
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SASSA SS27: floral lace, soft tones and a new flagship line
Spring/summer 2027 is light, feminine and commercially well-conceived. To kick off the season, SASSA, the lingerie brand from Bad Urach with over 30 years of experience, is showcasing its new lingerie and swimwear collections. The launch of its flagship line, SASSA STUDIO, makes a clear statement. Soft tones, fine textures The SS27 season...
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VF's Belgium internship program: the six months that changed two careers
Every career has a turning point. For Cristina Broissin and Bianca Marossero, it arrived in Antwerp. The two graduates came from different countries and disciplines, drawn to a six-month internship at VF Corporation, home to a portfolio of iconic active lifestyle brands including The North Face, Vans and Timberland, and over the following months...
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