Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
AI Design Forward 26 finalist André Vieira: From executor to curator
André Vieira is a Portuguese fashion designer who graduated with the highest distinction (20/20) from the Faculty of Architecture, University of Lisbon, where his Master's research focused on generative AI and hybrid human-machine workflows in fashion design. His practice integrates traditional pattern-making and garment construction with 3D...
SchoolsPartner Contentloading...
Design Forward 26 runner-up Akriti Awatwani: AI is a collaborator, not a replacement
Akriti Awatwani is a fashion designer from India who recently completed her Master's in Fashion Designing and Technology at Istituto Marangoni, Milan. Her practice is defined by a commitment to pushing fashion beyond traditional boundaries — through structure, emotion, and digital creativity. Her collections are built on minimal yet experimental...
SchoolsPartner Contentloading...
Design Forward 26 winner Tiia Maria Jaakkola: designing with AI, rooted in craft
Tiia Maria Jaakkola is a Finnish fashion designer based in Denmark, holding a BA from VIA University College (2017) and an MA from Design School Kolding (2023). Her master's thesis, Designing for Circular Fashion by Integrating Upcycling and Digital Tools, established her as a designer whose practice sits at the intersection of craft,...
SchoolsPartner Contentloading...
Quiksilver updates heritage with ‘Young Guns’ revival: A combination of performance apparel and storytelling
Quiksilver, a global company in the action sports apparel sector, has announced the return of its “Young Guns” movement. Two decades after its inception, the brand is leveraging its established heritage to launch a campaign comprising a 17-item technical collection and a feature film slated for a global release in August 2026. A heritage-driven...
Fashion Partner Contentloading...
The layered dress trend: Why tiered silhouettes are having a moment
As the warmth of the new season sets in, women's dressing has taken a clear new direction. The structured, fitted styles that dominated recent years are making way for something looser, lighter, and more relaxed. The tiered dress is at the center of it. Built from horizontal layers of fabric, each slightly wider than the one above, the...
Fashion Partner Contentloading...
Circular Textile Days 2026: New format and participation packages
The organizers of Circular Textile Days (CTD) have opened registration for the 2026 edition, unveiling a restructured event format designed to bridge the gap between innovation and commercial scale. Scheduled for September 30 and October 1, 2026, the event moves to a new location with a strategy focused on quality over quantity. This year’s...
FairsPartner Contentloading...
‘Consistency is the masterclass’: bugatti Chief Brand & Commercial Officer Florian Wortmann on the brand's new momentum
A new form of impact emerges when brand identity and global sales increasingly intertwine. With the appointment of Florian Wortmann as chief brand and commercial officer, bugatti has made this synergy a top priority. Wortmann, who has already repositioned the company as chief brand officer, is now consistently driving the integration of product,...
Fashion |Interview Partner Contentloading...
Bag trends: Why sensory textures and hands-free silhouettes are defining the new accessory market
The era of the purely functional bag is over; welcome to the age of “sensory utility.” In today’s accessory market, consumers demand an everyday carry that delivers a dual promise: exceptional tactile comfort and absolute, hands-free mobility. Parsing through the latest seasonal forecasts reveals two distinct silhouettes dominating this new...
Fashion Partner Contentloading...
Denim with purpose: Rajby Textiles and KDSP stitch social equity into the indigo fabric
In a global denim circuit where innovation is often measured in finishes, fibers, and wash techniques, Rajby Textiles used the recent Kingpins Show in Amsterdam to shift the conversation toward people. Through a seminal collaboration with the Karachi Down Syndrome Program (KDSP), the Karachi-based manufacturer presented denim as a platform for...
Fashion Partner Contentloading...
Retail: A new blueprint for brand activations with ‘Birkenstock x Bruut’
The traditional ‘product drop’ has evolved into a more complex phenomenon: the brand activation. Last week in Hoofddorp, the Dutch retailer Bruut proved that a successful collaboration goes beyond mere commercial gain. Working alongside Birkenstock and Mashi Radio, the launch of the Birkenstock Utti Lace was transformed into a high-energy...
RetailPartner Contentloading...