Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Liu Jo CEO Maurizio Croceri: “The denim market is moving away from a single dominant silhouette”
The denim market no longer revolves around one fit that sets the tone. Consumers expect variety and freedom, while paying ever closer attention to quality and the value of what they buy. For Italian fashion brand Liu Jo, where denim has long been at the core of its identity, that is the reason to put the category back in the spotlight. The brand...
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How does an independent bridal store last 26 years? At VeKa Bridal, Jana Vendeland and Ksenia Kaliaguina first ask "Who are you?"
When childhood friends Jana Vendeland and Ksenia Kaliaguina went looking for their own wedding dresses in the late 1990s, the choice in Philadelphia came down to two extremes. There were large bridal shops with hundreds of dresses, often variations on the same style, and there were stores dedicated to a single designer. What they could not find...
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Havaianas president for Europe Harm van de Camp on the brand's next chapter: "We want to move from the beach to the city"
For most of its history, Havaianas has lived by one season. Harm van de Camp, president of Europe at Havaianas, wants that to change. In an exclusive interview with FashionUnited, he explains how a strategy built on fashion relevance, segmented distribution and cultural investment is turning a beach essential into a year-round wardrobe staple,...
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How to make your move into fashion: insights from VF Corporation's internship webinar
How do you land your first job in fashion, and which skills really make the difference? Those questions were at the heart of 'Make Your Move', the live webinar that American apparel and footwear group VF Corporation (VF Corp), parent company of brands such as The North Face, Vans and Timberland, hosted for students and recent graduates on...
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The fashion industry needs critical digital thinkers and makers, the new Digital Fashion Technology master's track trains them
Last academic year, the Amsterdam University of Applied Sciences (HvA) completed the first edition of a new master's track: Digital Fashion Technology, whose second cohort of students started this month. The track was developed together with AMFI and the associated Fashion Research & Technology research group, and falls under the broader Master...
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Dutch jewellery brand My Jewellery celebrates 15 years: from attic-room idea to international brand
My Jewellery is celebrating its 15th anniversary. Founded by Sharon Hilgers in 2011, the jewellery and fashion brand has grown from a webshop into an international player with 65 boutiques across the Netherlands, Belgium, Germany and France, more than 1,000 employees and over 650 premium retail partners across Europe. Hilgers’ story is proof...
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From show to dinner: how Linda Tol transitions her look during fashion week with DANTE6
During Copenhagen Fashion Week, Dutch fashion brand DANTE6 invited guests to an evening centred around its new spring/summer 2027 collection, 'Luminous Solar'. Fashion influencer and content creator Linda Tol hosted the event. She tells FashionUnited how she navigates the many transitions during fashion week, from the rush of a show to the calm...
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SCAYLE STUDIOS: how ABOUT YOU produces its fashion content over 95 percent faster with AI, and now opens the technology to other brands
More products, more channels, more formats: fashion and lifestyle brands need significantly more content today than just a few years ago. SCAYLE Commerce Engine, together with Hamburg-based fashion and lifestyle retailer ABOUT YOU, turned this challenge into a standalone product: SCAYLE STUDIOS. The AI-powered self-service tool digitally maps...
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Mustang CEO Andreas Baur on change: “Heritage must not become a museum”
This article is based on an independent editorial interview and was not created as part of a paid collaboration. How much of its past can a brand carry while remaining relevant for the future? For Mustang CEO Andreas Baur, finding the right balance is part of his daily leadership work. In an interview with FashionUnited, he discusses guiding the...
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Cup of Joe on the seven details behind a truly great pair of jeans
For denim label Cup of Joe (COJ), a great pair of jeans is not something that simply looks good on day one. Denim carries history and character, and the best pairs are designed to become more personal with every wear, rather than staying exactly as they were on the hanger. From wash and fit to fabric and finishing, the brand has identified seven...
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