Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Denim trends 2026: Darker tones, refined cuts and seasonal balance
Across runways, retail assortments and high-street movements, denim’s role continues to expand well beyond the classic five-pocket jean. For 2026, it increasingly anchors elevated ensembles, coordinated sets and thoughtfully composed seasonal wardrobes. From deeper washes to sculpted silhouettes, these are some of the key denim signals shaping...
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Julian Dunkerton, CEO of Superdry, outlines future steps: From the relaunch of Bench to the new Superdry & Co. Collection
Superdry returned to Pitti Uomo in Florence, the trade fair that concluded on January 16, for the second consecutive season, following the brand's successful relaunch and return to profitability. At the Fortezza da Basso, the company presented the new Superdry & Co. Autumn/Winter collection. There are numerous updates both stylistically—...
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A fish named Fred introduces reverse heritage marketing concept
With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...
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Tessa Koops FW26: a collection for the late summer, presented at Modefabriek
For Tessa Koops, Fall/Winter 2026 feels less like a season and more like a state of mind, where layering, freedom and personality are key. At Modefabriek, the designer presents a collection inspired by the long Indian summer. It represents a transitional period where temperature, mood and freedom of movement are more important than the classic...
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Knit-ted FW26 Collection: A House for the Soul
For Fall/Winter 2026, Knit-ted presents a collection that deliberately slows the pace. Titled A House for the Soul, the range reflects a return to intuition in an increasingly rationalised world. Rather than chasing transient trends, the collection is rooted in stillness, material integrity and emotional comfort, key values that continue to...
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Vision meets strategy: How Justina Klimek is driving United Legwear & Apparel Co.’s expansion in Europe
United Legwear & Apparel Co. (ULAC) continues its expansion trajectory with the appointment of Justina Klimek as Sales Manager for the DACH region (Germany, Austria and Switzerland) as well as parts of Europe. With more than a decade of experience in fashion wholesale, the sales specialist brings a comprehensive 360-degree understanding of the...
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FW26 calls for bold and considered choices: Fashion Club 70 on trends, timing and Lola Casademunt
With Fall/Winter 2026 on the horizon, the fashion industry is once again facing a season where astute buying, clear positioning and commercial appeal are crucial. In a conversation with Kim, a Senior Sales Representative at Fashion Club 70 responsible for brands including Lola Casademunt, it becomes clear how the agency views FW26. It is seen as...
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When corn meets comfort: Arnaud Ruffin on how LYCRA® EcoMade is rewriting the elastane playbook
For more than six decades, The LYCRA Company has built its reputation as the ultimate ingredient brand, the invisible technology underpinning everything from denim and swimwear to intimates and performance wear. Today, the company is pushing that legacy into a lower-impact future with a major bio-derived innovation: LYCRA® EcoMade fiber with...
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Top 3 denim styles retailers are buying into: FW25’s must-have silhouettes
With the Fall/Winter 2025 collections now in stores, fashion retailers are sharpening their focus on data-driven inventory decisions. In the denim category, it’s all about styles that balance contemporary silhouettes with timeless wearability. From high-waisted wide legs to cropped utility fits, this season’s denim bestsellers reflect both the...
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One company, many journeys: A passport to VF’s brand universe
At VF, careers don’t follow a straight line; they travel across street culture and skate parks with Vans, up alpine ridgelines with The North Face, into urban heritage with Timberland, or via backpacks and bags from JanSport, Kipling and Eastpak. Few fashion groups can boast such a diverse range of iconic brands under one roof, let alone...
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