Articles by FashionUnited Media
Working at Nike: The power of movement
“If you have a body, you are an athlete.” With these words, co-founder Bill Bowerman laid the foundation for a culture that still forms the heartbeat of NIKE, Inc. today. This belief doesn’t just fuel product design and marketing—it also shapes the way the company engages with its people. At Nike, inspiration and innovation are put to work to...
Fashion Partner ContentMar 31, 2025
Denim 2025: Key trends and looks shaping the industry
In 2025, denim is undergoing a transformation, evolving beyond its traditional reputation for durability and style to incorporate cutting-edge innovation. While comfort has always been a defining factor, new advancements in fabric technology, sustainability, and fit are now driving the industry forward. Brands are fine-tuning their silhouettes,...
Fashion Partner ContentMar 27, 2025
How Export Manager Danny Zwager is driving Love For Denim’s global expansion
International growth within the fashion industry requires a well-thought-out strategy, strong collaborations, and a clear brand identity. Danny Zwager, export manager at Love for Denim, plays a key role in the international expansion of Vingino, Raizzed, and Lionel Messi Lifestyle. “My job is to build sustainable relationships with retailers,...
Fashion Partner ContentMar 24, 2025
Behind the scenes with Pauline Evers: Sales Representative of Studio.Clique at Fashion Club 70
Navigating the fashion industry as a sales representative is a multifaceted role—one that requires a keen sense of market trends, strong client relationships, and a strategic approach to brand growth. Pauline Evers, Sales Representative at Fashion Club 70, plays a central role in expanding and positioning Studio.Clique, an up-and-coming Belgian...
People|Interview Partner ContentMar 20, 2025
‘Democratic, colorful, technological’: BasicNet Vice President Alessandro Boglione on K-Way’s authentic identity and global growth
Few brands achieve the cultural significance that K-Way has built over six decades. The label has grown from a single product into a household name known for lightweight, waterproof jackets, and has secured a lasting presence in the fashion industry. Under the stewardship of the Italian clothing company BasicNet SpA, K-Way has expanded its...
Fashion |Interview Partner ContentMar 17, 2025
ZENGGI and Melagence: Strategic partnership bringing luxury essentials to DACH region
A well-tailored blazer, the perfect wool knit, a crisp white blouse—some pieces transcend seasons and trends, becoming the foundation of a modern wardrobe. Dutch brand ZENGGI has mastered this balance between timeless elegance and contemporary relevance through its refined essentials. Yet, in a competitive market, strategic distribution is key....
BusinessPartner ContentMar 3, 2025