Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Cup of Joe SS27: the matching set, made for summer
Denim is a summer staple, not just a cold-weather one. The real question for Spring/Summer 2027 is how light it can go, and how easily it styles. Cup of Joe answers by lightening up across the board. Linen, lightweight denim and striped fabrics lead the way, and the coordinated set steps forward as the season's commercial hero. The idea is...
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How has King Louie's DNA evolved? Discover its vintage roots, colourful prints and sustainable quality
With its vintage-inspired DNA, recognisable prints and focus on sustainability, King Louie builds on what made the brand great. FashionUnited spoke with Nadia Seghrouchni, international sales manager wholesale, and Diane van Ieperen, senior marketing communications specialist. King Louie has its roots in Amsterdam's Noordermarkt, where founders...
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A fish named Fred SS27: 'Colours of the Caribbean' brings a summer atmosphere to the stores
For the spring/summer 2027 collection, A fish named Fred takes its retail partners on a journey to the Caribbean islands. With the theme 'Colours of the Caribbean', the brand focuses on colour, freedom and the relaxed atmosphere of island life. An SS27 collection that works well both on holiday and in the city. Caribbean inspiration The...
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Laurent Vergne Reepmaker, founder of menswear brand Laurent Vergne, on accessible luxury and starting wholesale
Laurent Vergne Reepmaker is the founder and designer of Laurent Vergne, a Dutch menswear brand with strong French heritage, founded in 2020. It sits in the accessible luxury segment, offering timeless, classic menswear, from blazers and coats to shirts, trousers and knitwear. The promise, in the founder's words, is to make a man “the best...
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Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop
Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...
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AI Design Forward 26 finalist André Vieira: From executor to curator
André Vieira is a Portuguese fashion designer who graduated with the highest distinction (20/20) from the Faculty of Architecture, University of Lisbon, where his Master's research focused on generative AI and hybrid human-machine workflows in fashion design. His practice integrates traditional pattern-making and garment construction with 3D...
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Design Forward 26 runner-up Akriti Awatwani: AI is a collaborator, not a replacement
Akriti Awatwani is a fashion designer from India who recently completed her Master's in Fashion Designing and Technology at Istituto Marangoni, Milan. Her practice is defined by a commitment to pushing fashion beyond traditional boundaries — through structure, emotion, and digital creativity. Her collections are built on minimal yet experimental...
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Design Forward 26 winner Tiia Maria Jaakkola: designing with AI, rooted in craft
Tiia Maria Jaakkola is a Finnish fashion designer based in Denmark, holding a BA from VIA University College (2017) and an MA from Design School Kolding (2023). Her master's thesis, Designing for Circular Fashion by Integrating Upcycling and Digital Tools, established her as a designer whose practice sits at the intersection of craft,...
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Quiksilver updates heritage with ‘Young Guns’ revival: A combination of performance apparel and storytelling
Quiksilver, a global company in the action sports apparel sector, has announced the return of its “Young Guns” movement. Two decades after its inception, the brand is leveraging its established heritage to launch a campaign comprising a 17-item technical collection and a feature film slated for a global release in August 2026. A heritage-driven...
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The layered dress trend: Why tiered silhouettes are having a moment
As the warmth of the new season sets in, women's dressing has taken a clear new direction. The structured, fitted styles that dominated recent years are making way for something looser, lighter, and more relaxed. The tiered dress is at the center of it. Built from horizontal layers of fabric, each slightly wider than the one above, the...
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