Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
In Peak 2026, AI won’t fix a delivery promise you shouldn’t have made
Retailers are investing in AI to make ecommerce delivery faster, cheaper and more efficient, but the real opportunity lies in knowing what to promise customers in the first place, argues Gavin Murphy, CMO, Scurri. With Peak in full flow, we can see that AI has for many moved from experimentation into operations in a whole bunch of different...
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From New York to Paris: The Story of JJ Hat Center Since 1911
Since 1911, JJ Hat Center has been an integral part of New York City's hat culture. As New York's oldest hat store, this historic institution combines its rich heritage with a passion for fashion, craftsmanship, and exceptional headwear. Today, its story continues far beyond Manhattan, with a growing international online presence and its first...
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Superdry & Co secures 70 million pounds in new funding from Barclays and Bank of America
British fashion brand and retailer Superdry & Co has refinanced its debt, agreeing a committed asset-based lending facility of 60 million pounds with Barclays and Bank of America. Barclays acts as lead lender on the facility, which runs until October 2029. Alongside it, Barclays is providing a trade finance facility of ten million pounds,...
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Michael Glans Pedersen appointed head of international sales at Lloyd
German footwear and lifestyle brand Lloyd has appointed Michael Glans Pedersen as head of international sales. Pedersen has been responsible for the international business of Lloyd Lifestyle GmbH, based in Sulingen, since September 1, 2026. In his role, he reports directly to CEO Andreas Schaller and leads the brand's key accounts, sales...
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Browns brings luxury skiwear brand Amerl to Europe
London luxury retailer Browns, part of Farfetch, has added women's ski and après-ski brand Amerl to its offer. It is the first time the label, which launched its debut skiwear collection in late 2024, is available in Europe. The collection is sold at the Browns flagship on Brook Street in Mayfair and on the retailer's website. One-day showcase...
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Lectra white paper explores how agentic AI is reshaping fashion
Artificial intelligence in fashion is moving beyond isolated uses such as content generation and trend forecasting. When connected to company data, product information and business workflows, AI is becoming a strategic tool that can help fashion businesses make decisions, automate complex processes and work together across the value chain. This...
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From AI-powered virtual try-on to smart performance features, technology is reshaping the fashion brief
At the third phase of the 140th Canton Fair, AI-powered virtual try-on, temperature-responsive colour, zoned heating and recycled fibres point to a more interactive approach to apparel design and selling. Apparel suppliers are expected to respond to changing use cases, keep garments comfortable in daily wear and stand out in a competitive...
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At 70, the Canton Fair puts scale to the fashion sourcing test
The fair’s third and final phase brings more than 12,000 exhibitors to Guangzhou. For fashion buyers, the test is whether that scale makes it easier to compare products, assess new ideas and build useful supplier relationships. Marking the 70th anniversary of its founding, the 140th Canton Fair Autumn Session runs its third and final phase,...
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DANTE6 puts responsible materials at the heart of its knitwear
With its FW26 collection, Dutch fashion brand DANTE6 puts knitwear centre stage. Soft jumpers, cardigans and a wrap top form the base for layered looks that carry through the fall/winter season. There is also a clear story behind the collection: much of the knitwear is made with certified merino wool and alpaca. Sustainability Manager Emily Niem...
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What can black jeans bring to an outfit next to classic blue?
Blue jeans are a wardrobe classic, and for good reason. Black denim deserves a place right alongside them, because few pieces change the mood of a look as easily. Denim brand Cup of Joe offers black jeans across its men's and women's collections, from slim and straight fits to wide legs, showing how one colour can work in many directions. A...
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