Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Interview with global sizing expert Ton Wiedenhoff, Executive Director, Europe, Alvanon
With more than 35 years in the apparel industry, Ton Wiedenhoff, Executive Director Europe for the sizing and apparel technology company Alvanon, has helped hundreds of brands and retailers integrate transformative sizing standards and smarter processes into their value chains. In this insightful interview for FashionUnited, he explains why...
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DANTE6 SS27 ‘Luminous Solar’: a collection inspired by the pioneering spirit of the first female aviators
DANTE6 presents Luminous Solar, a collection inspired by the pioneering spirit of the first female aviators of the 1920s and 1930s. These were women who challenged convention with courage, independence and effortless elegance, and their functional wardrobe forms the foundation of the new collection: leather jackets, utility details, flight pants...
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bugatti opens Zurich Airport pop-up for 'Forte dei Marmi' collection
bugatti has opened an exclusive pop-up store at Zurich Airport, giving international travellers early access to its new 'Forte dei Marmi' capsule collection ahead of the line's worldwide retail launch next year. The store is part of the Herford-based company's continued push to grow its international presence. The pop-up covers around 20 square...
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FS Live Webinar—Gen Alpha: Age of Autonomy
Gen Alpha is coming of age in a world of contradictions. They’re growing up alongside AI, automation, and ambient technology—yet facing increasing restrictions on how they learn, socialize, and move through the world. Curfews. Smartphone bans. Censorship. Constant surveillance disguised as protection. What happens when a generation raised on...
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BARTS SS27: A story about love between land and sea
For the new S27 collection, BARTS draws inspiration from the story of ‘The Girl and the Oceankeeper’. The theme brings together two powerful forces: The Girl, who captures a spirit of curiosity, playfulness and endless exploration, and The Oceankeeper, who stands for strength, protection and harmony with the natural world. The colour palette...
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Dutch brand DANTE6 partners with Sjöklint Agenturer for the Scandinavian market
Dutch womenswear brand DANTE6 has entered a partnership with Swedish distributor Sjöklint Agenturer, strengthening its presence in Scandinavia as of July 1, 2026. The Rotterdam-based label, founded in 2010, has built stable growth in the Netherlands and expanded into a number of international markets, including Scandinavia. DANTE6 says it has...
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Apparel Regulations Overview 2026: Care Label, Safety Testing, and Sustainability
Global apparel regulations are tightening. In 2026, enforcement risk increasingly sits at the intersection of product safety, apparel care label regulations, and substantiated marketing claims. For apparel brands and manufacturers, the cost of getting clothing regulations wrong can mean shipment holds, recalls, penalties, delisting, and lasting...
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King Louie embraces 'la vita è bella' in colourful SS27 collection
In a brand landscape often dominated by subdued, neutral tones, King Louie deliberately chooses colour, character and a recognisable signature style. With the spring/summer 2027 collection, the brand reaffirms this position: bold, accessible and always easy to wear. Prints remain a consistent and important part of the collection, from graphic...
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The full breadth of AMFI came together at AMFI NEXT 2026
On Wednesday 1 July, AMFI opened its doors for AMFI NEXT – the annual graduation event where the Amsterdam Fashion Institute presents its graduates in direct dialogue with the fashion industry. Where last year's edition renewed the format, this edition took a step forward: for the first time, AMFI NEXT spanned the full breadth of AMFI's...
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OLYMP: New label concept ensures a consistent brand experience
OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has been renowned for its outstanding shirt expertise for 75 years. Simultaneously, the fashion brand is consistently evolving, creating modern looks for complete outfits that naturally blend business and casual wear. As a logical next step, OLYMP has revised the visual identity of its...
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