Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Itsperfect introduces new omnichannel POS for brand stores
Just walk down the main shopping street of any medium-sized city, and you see it straight away: Many fashion brands now have their own brand stores. It’s not just digital-native brands making the move from “clicks” to “bricks”, even more traditional wholesalers recognize the importance of having their own flagship store for brand experience and...
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My Jewellery partners with Fairly Made® to increase supply chain transparency
Dutch jewellery, accessory and fashion brand My Jewellery is taking a new step in its sustainability strategy by partnering with Fairly Made, the French platform that promotes transparency and traceability in the fashion industry. Since the start of this year, My Jewellery has been providing insight into the origin of its clothing, accessories...
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Fine Gold Necklaces: Why the Market Is Betting on Lasting Value
The fine jewelry segment is undergoing a quiet but decisive transformation. Consumers are moving away from disposable accessories and toward pieces built to last, and at the center of this shift stands the fine gold necklace. For anyone looking to find fine necklaces that combine genuine material value with contemporary wearability, the category...
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OLYMP wins test for best non-iron white shirt
The white shirt is a timeless classic. It is the epitome of modern business elegance and an essential basic in every wardrobe. The non-iron version makes it particularly easy to care for and ensures a consistently crease-free appearance. According to a recent shirt test by the weekly magazine “Stern”, the best examples in this segment come from...
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The global rise of second hand fashion
Fashion is in the midst of a profound revaluation. Once dismissed as an afterthought, second-hand clothing has emerged as one of the defining growth stories of the decade. What was once tied to charity shops and stigma is now bound up with digital marketplaces, celebrity endorsements and shifting cultural ideals. Buying preloved is no longer a...
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King Louie takes major step towards circular fashion with collection made from textile waste
Annually, 99 percent of all textile waste worldwide is lost through destruction, landfill, or remaining unused. King Louie aims to break this trend and contribute to a circular fashion industry. The brand proudly introduces a new collection that transforms textile waste into stylish designs—a step towards creating more with fewer resources. New...
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OLYMP secures rights to shirt and blouse brand Eterna
For many decades, the OLYMP and Eterna brands have been competitors. Now, the OLYMP Bezner Group from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) has acquired all trademark rights, specifically those regarding the core brand ETERNA, from Eterna Mode GmbH in Passau. The Bavarian shirt and blouse specialist filed for...
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Aline Meynard appointed director of EIDM Paris campus
L’École Internationale de Mode & Luxe (EIDM) is pleased to announce the appointment of Aline Meynard as director of the Paris campus. With extensive experience at major fashion and luxury houses, Meynard will bring her strategic vision, keen management skills and passion for education to the school. Expertise at the intersection of business,...
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FS Live Webinar: FW 26/27 Women's Fashion Week Insights
Join us live for a download of the key insights from the latest Fashion Weeks. Together, we’ll unpack the standout directions in Women’s and Accessories, from themes and colors to key items, materials, graphics, and details. More than a recap, this is your fast track to sharpen your perspective, connect signals to shifts, and spot the creative...
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Challenges of transitioning to unified commerce
While unified commerce offers clear benefits, the transition is rarely straightforward. Many fashion retailers face significant challenges when moving from siloed or omnichannel systems to a fully unified model. Integration hurdles One of the biggest barriers is integrating existing systems into a single platform. Many retailers still rely on...
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