Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
From city loft to mountain lodge: How venue affects your formal look
When Setting Becomes Style Imagine walking into a city loft wedding, sunlight bouncing off glass and concrete, guests framed by skyline views. Now, picture a ceremony in a mountain lodge, soft light spilling through pine trees. The mood, texture, and energy of these two settings are worlds apart, and what you wear should feel just as...
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My Jewellery opens a second boutique at Schiphol Airport
My Jewellery has expanded its presence in travel retail with the opening of a beautiful second store at Schiphol. The new boutique, located at Schiphol Plaza (landside), offers more than 140 m² of retail space and features a complete selection of jewellery, accessories and clothing. Its strategic location makes the store easily accessible to a...
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FS live webinar: AI's climate reality
Our new webinar series - Sustainability: No Filter - is your ticket to uncovering the hidden truths about sustainable design. Whether you're doubling down on recycled content or wondering what certification suits you best, these 30 mythbusting minutes reveal what actually works. Setting you up for a thriving tomorrow, without all the greenwash....
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Enorsia Clothing made for real moments - A/W
From London to Leeds, Birmingham to Bristol, wherever moments unfold, Enorsia is there. Designed for the pace of real life, cold evenings, warm smiles, and moments that linger long after they’ve passed. It’s not about making a statement; it’s about ease, the quiet confidence of feeling entirely yourself. Clothes that move with you, not for...
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Clarity that Pays: How The Foschini Group Leveraged IWD to Unlock Billions in Value
We spoke with JP Craucamp, Senior Visual Merchandising Manager for TFG’s Women’s Wear division, overseeing brands like The Fix, G-Star Raw, JD Sports, and BeautyBox, about the challenges of planning, testing, and executing store layouts and displays across multiple brands — and how IWD helped his team transform that process into a faster, more...
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How to generate value with Digital Product Passports
Making every product tell its own story. The fashion industry is evolving beyond selling products; today, brands are expected to deliver immersive experiences that deepen customer connection and craft experiences that feel alive, personal, and lasting. Enter connected products: garments and accessories that keep the conversation going well...
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Inventory accuracy and visibility for omnichannel logistics
By Matthias Vandecasteele, Sales Manager for Lifestyle at Bleckmann For fashion and lifestyle brands with an omnichannel strategy, inventory accuracy and visibility are paramount. Read on to discover how changing consumer expectations, new transparency regulations, and the complexity of modern supply chains have increased the need for...
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YKK London Showroom celebrates 10 Years of supporting emerging design talent
The celebration featured presentations from Kei Kagami, the architect and renowned fashion designer behind the showroom's industrial design, and Sabine Bourgeau, its founding manager, who traced the space's evolution since its 2015 launch. The showroom has positioned itself as a resource and creative hub for the UK's emerging design community,...
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Gondolina: The most profitable luxury brand in Italy begins its worldwide expansion
In just two and a half years, Gondolina has risen from a small Venetian atelier to become Italy’s most profitable luxury footwear brand, drawing global attention with its powerful combination of authenticity, vision, and strategic independence. Founded by Javier Fernández Aguilar and Agnese Cosulich, Gondolina is more than a footwear company it...
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From Styling to Storytelling: How Vogue College of Fashion Inspired Gabi Barnat’s Creative Journey
Enrolling in Vogue College of Fashion’s online courses opened new creative directions for Gabi Barnat. From Fashion Styling to Social Media Strategy & Marketing, she connected fashion, modelling and her activewear brand with storytelling and creativity. Here, Barnat reflects on her journey, the skills she gained, and how the experience has...
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