Articles by Partner
LolaLiza provides FashionUnited with exclusive look at influencer strategy
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What does it take to transform followers into a dedicated community? Belgian fashion brand LolaLiza has taken influencer marketing to new heights with its ambassador club, the LolaLiza Club. Designed to cultivate lasting, genuine relationships with influencers, the club enhances LolaLiza’s connection with its audience while supporting...
Driving a new era of sustainable fashion through AI-powered inventory solutions
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Efficient inventory management is essential for reducing waste and meeting consumer demand in the fashion industry. By aligning production with real-time demand, fashion companies can eventually avoid overproduction, conserve resources, and enhance cash flow. Adopting data-driven solutions not only supports profitability but also addresses...
How EPR for textiles is contributing to a sustainable future for the textile industry
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Sustainability is becoming increasingly important in the textile industry, which faces major challenges in response. One of the key developments in this area is the Extended Producer Responsibility (EPR) for textiles. The EPR holds producers accountable for the entire lifecycle of their textile products, from production to recycling. This...
This is Football: BALR. Presents Exclusive New Collab with the NFL
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Premium fashion brand BALR. has launched a unique collaborative capsule collection with the National Football League. The Amsterdam-based brand and the NFL have teamed up to design a range of versatile pieces around a faux new team named ‘BALR. Kings’. The collection is now available online and at select retailers worldwide. Dutch Roots,...
Brand Ambassador Joe Jonas Attends Scotch & Soda Event at Bloomingdale’s
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On Saturday, October 19th, Scotch & Soda the Amsterdam-based fashion brand, celebrated its Fall 2024 collection with international pop star, songwriter, actor and brand ambassador Joe Jonas at Bloomingdale’s on 57th Street in New York City. Jonas, wearing the Scotch & Soda x Joe Jonas Twill Worker Chore Jacket ($268) and Straight Fit Twill Chino...
Baichuan Announces Partnership with Aware™
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Baichuan Resources Recycling, a leading manufacturer of recycled polyester yarns and fabrics specializing in dope dyeing, is excited to announce its partnership with the innovative traceability solution Aware™. This collaboration represents a significant advancement in providing global brands with fully traceable, environmentally responsible...
FS Live Webinar: FW 26/27 Must-Have Colors
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Join our global color experts for a live webinar that will explore three of our five Color Shifts and must-have hues for the FW 26/27 season. Analyzing how color is evolving in relation to the cultural climate, we will share the intelligence behind each shift and provide actionable insights into how best to activate these dynamic hues across...
How Modexpress’s GOH solutions are driving Suitsupply’s fashion logistics
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Only a few brands within the fashion industry have successfully subverted an entire category like Suitsupply. Founded in 2000 in Amsterdam by Dutch law student Fokke de Jong, Suitsupply set out to offer high-quality, customisable, and attainable menswear. With a focus on delivering a personal shopping experience through expert staff, the brand...
SHIFT – The Name of the New Men's Fashion Event
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In 2025, men's fashion will be given a new platform with the launch of SHIFT, a groundbreaking B2B event dedicated entirely to change and innovation in the men's fashion industry. SHIFT will take place on January 26 and 27, 2025, at the industrial setting of Taets Art and Event Park on the Hembrug site, just outside Amsterdam. This event is the...
Creativity leads design at Scotch & Soda
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Located on the Keizersgracht of Amsterdam in a former church, lies the design studio and beating heart of the Dutch heritage brand Scotch & Soda. The atmosphere within these walls reflects the brand’s core identity — an ode to Amsterdam’s free spirit, playfulness, and authentic craftsmanship. Having navigated the turbulence of a declared...