Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Germany Gets Brighter: A Fish Named Fred Brings Colour and Caribbean Energy to Menswear
There’s a new kind of energy drifting through Germany’s menswear floors, and it’s impossible to miss. It’s the kind of spark that makes people slow down for a moment, look around and realise something here feels different. A Fish Named Fred is expanding across the country, and with every new corner and every new store, the atmosphere shifts, a...
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OLYMP views sustainability as a corporate responsibility
OLYMP Bezner KG, based in Bietigheim-Bissingen, Germany, has published its 2025 sustainability report. The family-owned company is continuing its voluntary reporting on sustainability activities across environmental, social, and governance areas, a practice it began ten years ago. The latest report documents the internationally renowned apparel...
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Alvanon previews world's first phygital sizing solution for luxury and designer brands
Alvanon, a leading sizing technology company for the fashion industry, has previewed the world's first luxury and designer phygital sizing solution; the Specialty Catwalk Series. Luxury brands, including Armani, attended the spectacular preview show, “The Intelligent Atelier,” hosted by Alvanon in collaboration with D-house Laboratorio Urbano at...
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Bugatti launches its “Capri” campaign with pop-up areas at the POS
The fashion brand bugatti from Herford is bringing its Spring/Summer 2026 campaign theme “Capri” directly to the point of sale with around 35 pop-up areas. Under the guiding motto “Ho voglia di Capri,” selected retail partners are transformed into a summery brand world that combines a Mediterranean lifestyle with a high-quality, modern retail...
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NABA, Nuova Accademia di Belle Arti Expands in London: Strengthening its presence in the UK market with the appointment of Diego Mattiolo
At a time when the UK is increasingly focusing on creative education to meet the growing demand for skills in the cultural and creative industries, NABA, Nuova Accademia di Belle Arti, announces the appointment of Diego Mattiolo as School Director and Head of Education of its new London campus, with courses starting in the 2026/2027 Academic...
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Turning Industry Experience Into Luxury Business Strategy
From an early career leap to New York to her role shaping future luxury leaders, Amy Johns' journey is defined by curiosity, adaptability and a deep understanding of the fashion industry today. How did you begin your career in the industry and were there any early moments that particularly stand out to you? I started my career in New York where...
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Forces reshaping the shift to second-hand fashion and lifestyle
The remarkable expansion of the second-hand fashion market is not just a matter of numbers – it is being shaped by powerful cultural, economic, technological and regulatory currents. Understanding these drivers is crucial to appreciating why resale has become such a defining force in global fashion. Credits: Bleckmann Environmental...
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Rogue Runway: A New Space for Emerging Fashion Designers
London is full of emerging creative talent. From major fashion schools to independent designers, new work is constantly being created. Finding space to present the work publicly is often the real challenge. Traditional fashion venues typically come with barriers: cost, hierarchy and strict expectations that shape how work is presented. For many...
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3 challenges when adapting Smart Merchandise Management
• “We already do this; our current process works.” • “We don’t have time or capacity for a project.” • “We’re small, we can still do it manually.” All three are reasonable. They’re also the three biggest reasons teams delay changes that would reduce workload, improve availability and grow sell-through. Below we unpack each challenge, the risks...
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Teaching Fashion Today: Creativity and Industry Insights by Anna Nilsson, MA Program Leader at Vogue College of Fashion
Anna Nilsson, Program Leader for the MA Fashion Beauty & Communications at Vogue College of Fashion, reflects on her global career across editorial, advertising and brand storytelling. How did you begin your career in the industry and were there any early moments that particularly stand out to you? My career in fashion started in editorial at...
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