Articles by Pia Schulz
New look: Massimo Dutti presents new logo
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Fashion retailer Massimo Dutti, which belongs to the Spanish fashion group Inditex, has revealed a new logo as part of a company-wide rebranding strategy. The refreshed design is characterised by a simple typography that stands out from the old logo with clear, unadorned letters. The redesign of the logo is part of the company's new rebranding...
Giorgio Armani expands tailoring service with made to order
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Giorgio Armani is expanding its range of tailor-made suits with a “Made to Order” service. For years, the Italian fashion house has been offering its customers a made-to-measure service called “Made to Measure”, which can now be found in almost all Armani stores worldwide. With the new complementary model, customers will now be able to have a...
On course for expansion: Skims prepares to enter the Netherlands
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US underwear brand Skims is coming to the Netherlands and will soon be available in the country's fashion department store, De Bijenkorf. From 26 February, reality star and co-founder Kim Kardashian's underwear will be available in Rotterdam and Amsterdam as well as in the retailer's online store, De Bijenkorf announced in an interview with...
A year of sport: Zalando's plans for 2024
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The Berlin-based online retailer Zalando SE is preparing to focus on sportswear. The decisions comes had of the array of major sporting events set to take place in Europe over 2024, including the UEFA European Championship. As such, and in light of the busy sports calendar for this year, Zalando is also focusing on the sports category and last...
Zalando to reduce global brand portfolio
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The Berlin-based retailer Zalando is planning to reduce its global assortment, it confirmed to FashionUnited, following various media reports. To increase the relevance of its assortment, the online retailer is currently reviewing its brand portfolio. In the past two years, the product selection on the Zalando Fashion Store increased rapidly:...
Weissensee Art Academy: "We want to provide a breeding ground on which students’ ideas can grow"
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William Fan, Natascha von Hirschhausen and Isabel Vollrath are three German fashion designers who have one thing in common: They are all graduates of the Weissensee Art Academy in Berlin. The college is located in the east of Berlin and was founded in 1946, just one year after the end of the Second World War. Today the building complex is a...
Upcycled fashion for everyone, a possibility?
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Upcycling is very much in demand and has its finger on the pulse of the times. More and more fashion labels are launching collections made from leftover and rejected fabrics. Other brands go one step further and use only old textiles which would otherwise have ended up in the bin for their entire product portfolio. Even in luxury fashion,...
Fashion Changers Conference: Suggestions for a better fashion industry
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Driving positive change in the fashion industry - this was the goal of the Fashion Changers Conference. The digital event took place for the third time in November 2022. Panel discussions, keynote speeches and debates focused on topics ranging from re-commerce to inclusion. In addition, they provided approaches and tips for more responsible...
These holiday campaigns are set to grab customers' attention
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Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...
University of the Arts Berlin: Critical thinking and questioning in the Fashion Design Program
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Diversity, character and craft - these three words probably describe the fashion design program at Berlin's University of the Arts (UdK) best. The art school in the heart of the German capital trains people with a wide range of interests who go beyond the boundaries of classic fashion design and dare to critically question topics. "Our students...