Articles by Pia Schulz
Zalando to reduce global brand portfolio
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The Berlin-based retailer Zalando is planning to reduce its global assortment, it confirmed to FashionUnited, following various media reports. To increase the relevance of its assortment, the online retailer is currently reviewing its brand portfolio. In the past two years, the product selection on the Zalando Fashion Store increased rapidly:...
Weissensee Art Academy: "We want to provide a breeding ground on which students’ ideas can grow"
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William Fan, Natascha von Hirschhausen and Isabel Vollrath are three German fashion designers who have one thing in common: They are all graduates of the Weissensee Art Academy in Berlin. The college is located in the east of Berlin and was founded in 1946, just one year after the end of the Second World War. Today the building complex is a...
Upcycled fashion for everyone, a possibility?
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Upcycling is very much in demand and has its finger on the pulse of the times. More and more fashion labels are launching collections made from leftover and rejected fabrics. Other brands go one step further and use only old textiles which would otherwise have ended up in the bin for their entire product portfolio. Even in luxury fashion,...
Fashion Changers Conference: Suggestions for a better fashion industry
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Driving positive change in the fashion industry - this was the goal of the Fashion Changers Conference. The digital event took place for the third time in November 2022. Panel discussions, keynote speeches and debates focused on topics ranging from re-commerce to inclusion. In addition, they provided approaches and tips for more responsible...
These holiday campaigns are set to grab customers' attention
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Fashion brands, apparel manufacturers and retailers are ringing in the Christmas season with these campaigns and collections. With slogans like “Happiness belongs to us,” “Your Style. Your Sound. Your Christmas” and “Coming home for Christmas - Travel lightly,” they place themes like community, returning to normalcy and sustainability at the...
University of the Arts Berlin: Critical thinking and questioning in the Fashion Design Program
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Diversity, character and craft - these three words probably describe the fashion design program at Berlin's University of the Arts (UdK) best. The art school in the heart of the German capital trains people with a wide range of interests who go beyond the boundaries of classic fashion design and dare to critically question topics. "Our students...
Balenciaga launches collection with Fortnite video game
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French fashion house Balenciaga is teaming up with online video game Fortnite to launch a digital and physical collection. Fortnite, part of American video game developer Epic Games, is bringing the high-fashion brand into its virtual world. Items available for gaming characters to wear are based on a real collection from Balenciaga, made in...
In Another World - The First Digital Meta Gala
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Crypto Fashion Week presented its first Meta Gala, followed by an auction of digital costumers in a technology-led presentation of extravagant proportions. Inspired by the form of New York’s Met Gala, the first virtual Meta Gala took place during Crypto Fashion Week (CFW) presenting a number of extravagant garments, which were auctioned off...