Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Bogner to remain outfitter of German alpine ski teams through 2030
Munich-based sportswear brand Bogner has extended its partnership with the German Ski Association (DSV) and will remain the official exclusive outfitter of Germany's national alpine ski teams through 2030. Alongside the extension, the brand presented the team collection for the 2026/27 season. The collaboration between Bogner and the DSV spans...
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Oakley reissues 1999 Straight Jacket sunglasses through its MUZM archive programme
US eyewear brand Oakley, part of EssilorLuxottica, has brought back its Straight Jacket sunglasses from 1999 as the latest release in its MUZM archive programme, which earlier this year also revived the FatCat. The MUZM Straight Jacket 99 keeps the wrap shape and sculpted profile of the original design. The frame is now made from Oakley's...
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Bogner unveils 'Chalet Icons' collection for winter in the mountains
German brand Bogner has presented 'Chalet Icons', a collection designed for luxury weekends in the mountains. The line combines alpine comfort with modern sophistication and is meant to take its wearers from mountain activities to relaxed moments in the chalet. According to the brand, the collection bridges its two worlds: fashion and an active...
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Burberry and Smythson launch first joint collection of leather notebooks and games
British luxury house Burberry has partnered with fellow British heritage brand Smythson for the first time. The two companies have created a collection of leather notebooks and travel games, which launches in October ahead of the festive season. The collaboration pairs signature Burberry designs with Smythson's expertise in fine leather...
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Pandora highlights stars, hearts and engravings in festive collection
Danish jewellery brand Pandora launches a new holiday collection for the upcoming festive season. The collection is built around the idea that a meaningful gift goes beyond the present itself: the jewellery represents cherished people and relationships, celebrating individuality and personal stories. Pandora translates this concept into new...
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Merrell and Sweaty Betty launch fourth collaboration and bring a new fashion perspective to hiking for Fall/Winter 2026
US outdoor footwear brand Merrell and British activewear label Sweaty Betty have launched their fourth collaboration, a fall/winter 2026 footwear capsule aimed at women who hike. Both brands are owned by US footwear group Wolverine World Wide. The capsule reworks Merrell's Moab Speed 2 GTX, which the brand describes as one of its best-selling...
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Furla updates Debby and Tonie bags with new materials for winter
Italian accessories brand Furla has released two existing bag styles, Debby and Tonie, in new materials and colours for the winter season. The unstructured Debby bag now comes in suede with smooth leather trims. The style features drop-shaped hardware and adjustable handles, and is available in three shades: espresso brown, edera green and...
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Essentiel Antwerp focuses on festive looks with winter 2026 collection
Belgian fashion brand Essentiel Antwerp is launching its winter 2026 collection ahead of the festive season. The line focuses on festive dressing and combines the brand’s playful signature with a distinct approach to styling. Black forms the foundation of the collection, complemented by fuchsia as an accent colour for evening looks. The offering...
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Maison Margiela marks 20 years of its Tokyo store with new 'MaisonMargiela/folders' chapter
French fashion house Maison Margiela is celebrating 20 years of its store at 2-8-13 Ebisu Minami in Tokyo with a new chapter of its research and documentation project 'MaisonMargiela/folders'. The anniversary programme includes a history of the store, a limited-edition zine and an installation in the store itself. The Tokyo store also marks the...
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Guess revives low-rise bootcut with B Jean, fronted by Becky G
US fashion brand Guess has launched the B Jean, a low-rise bootcut style that revisits one of its best-known denim silhouettes from the early 2000s. Singer, songwriter and actress Becky G fronts the campaign as the new face of the line. The jeans combine a slim fit with a slightly flared bootcut leg. According to the brand, the design pays...
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