Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Buffalo focuses on platforms and chunky soles for autumn/winter 2026
Footwear brand Buffalo has unveiled its autumn/winter 2026 collection under the motto “Step Into Yourself”, according to a press release. The collection brings together influences from nostalgia, utility, club culture and alpine style on chunky soles. Warm teddy and shearling textures are combined with technical materials, robust lug soles and...
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Guess reimagines 'Allegra' it-bag with Maura Higgins
American fashion brand Guess is placing its Allegra bag in the spotlight with the new 'Allegra Shows Off' campaign, as announced in a press release. For the autumn/winter 2026 season, the bag is showcased by presenter and model Maura Higgins, shot in a minimalist studio with mod influences and harsh shadows. According to the brand, the Allegra's...
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Hoka launches updated Tecton X 4 trail shoe
American footwear brand Hoka, a division of the publicly listed Deckers Brands, is launching the Tecton X 4. According to the brand, it is the lightest version to date of this technical trail shoe, developed for competitive use on demanding terrain. The shoe is built around the new Profly X platform, which combines carbon fibre plates, foam and...
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Samsøe Samsøe and Madeline Argy launch co-designed capsule collection
Danish brand Samsøe Samsøe has launched a fully co-designed capsule collection with British creator and podcast host Madeline Argy, the next step in a partnership that began when Argy became the brand's first-ever ambassador in 2025. Where their earlier work together centred on campaigns, this collection marks Argy's debut as co-designer, her...
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CHIC Autumn 2026: 12 years at the heart of China’s fashion industry
From 25 to 27 August 2026, CHIC Autumn once again brings the fashion industry together in Shanghai. With 738 exhibitors across 53,000 sqm of exhibition space and more than 60,000 trade visitors expected, the China International Fashion Fair provides a comprehensive view of a market in motion – from established industry leaders and emerging...
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Burberry recreates the London commute for autumn 2026 campaign
British luxury label Burberry has launched a campaign for its autumn 2026 collection, recreating the London commute as people return to the capital after the summer holidays. Titled 'Burberry heads back to the city', the campaign frames the daily journey to and from work as a ritual shared by millions of the city's residents. Credits: Burberry...
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How Rip Curl Gains Visibility Across Its Global Supply Chain?
When a company works with several hundred suppliers around the world, the real challenge is not placing the orders. The challenge is knowing their status at any given moment. Production in progress; potential delays; validated quality control; scheduled shipment; expected receipt: every piece of information counts. When this information is...
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YKK launches No. 3 size of QuickFree® click-TRAK® magnetic zipper globally
YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has begun the global rollout of the No. 3 size of its QuickFree® click-TRAK® Magnetic zipper, expanding availability beyond China for the first time. While maintaining the same functionality and ease of operation, the No. 3 size is approximately 60...
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OLYMP Signature collection features a refined premium image
OLYMP Bezner KG in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is refining the brand identity of its exclusive OLYMP Signature collection. The redesigned product logo emphasises the brand’s high quality standards and gives this premium line an even more distinct identity under OLYMP’s umbrella. OLYMP is...
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Marc Cain stages digital Spring/Summer 2027 show at Italian palazzo
German fashion brand Marc Cain has presented its spring/summer 2027 collection as a digital fashion show under the motto 'Palazzo Dreaming', according to a press release. The show was filmed at the historic Palazzo Ca' di Lista in Veneto, a 16th-century Venetian villa set in the hills between Padua and Venice. Fifteen models present the...
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