Articles by Sena Terui
As an intern at FashionUnited, Sena supports content production for the Japanese market through editorial and marketing tasks. She has experience in diverse fields such as communication, retail and event management, having worked with the Dutch creative agency Fashion Clash and on editorial projects in Japan through Wooly Magazine
Pitti Uomo: LVMH winner Soshiotsuki blending Japanese and western aesthetics
Japanese brand Soshiotsuki, winner of the 2025 LVMH Prize, is set to further establish its global presence at the international Italian trade fair, Pitti Uomo, next week. While attention often focuses on classic Japanese culture such as kimonos, wabi-sabi and Zen, designer Soshi Otsuki dismisses clichéd nostalgia. His designs elevate elements...
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Timely and timeless: Experience new and old mid-range brands and learn about Japanese fashion culture
Japan's mid-market brands offer a compelling alternative in today's fashion landscape, which is dominated by mass production, overconsumption and the display of status on social media. These brands embody a philosophy of high quality, understated style and contemporary relevance. Mid-market brands were once central to the Japanese apparel...
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Japan's luxury market remains resilient despite weak yen, falling wages and rising prices
Japan's general fashion and textile market began declining in the 1990s and contracted further during the Covid-19 pandemic. Although a gradual recovery has been observed in recent years, the market has yet to return to pre-pandemic levels. The domestic luxury market, however, has shown significant growth over the past five years despite the...
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Cheap clothing imports, high-quality material exports: figures reveal Japan's fashion industry
In recent years, Japan's apparel market has consistently fallen short of the nine trillion yen level seen before Covid-19. One reason for this phenomenon is the labour shortage in the textile industry. The average annual income in the textile sector is 5.81 million yen, which exceeds the wider industry average. However, textile wages remain more...
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Five Japanese fashion and textile organisations to know
The Japanese fashion industry is built on a multilayered connection of diverse areas, including material development, apparel production, cultural dissemination and environmental response. In this “material exporting country”, where textile export values exceed those of apparel products, the importance of overseas communication is increasing...
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A goal-oriented guide to the Japanese fashion education landscape
Japan is home to many fashion vocational schools and universities, each with different strengths, characteristics, and paths toward becoming a professional. To answer questions such as “Why is this school chosen?” and “What kind of professional can I become?”, this article introduces fashion schools in Japan by category, focusing on aspects such...
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