Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
Study: Ten levers for competitive textile-to-textile polyester recycling in Europe
A new study called “The Textile Recycling Breakthrough” has analysed textile-to-textile polyester recycling in Europe and has identified ten key levers to unlock exponential growth in polyester recycling in Europe. It also quantifies the cost gap between chemically recycled and virgin polyester, outlines policy and investment solutions and shows...
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Reju announces first industrial size textile-to-textile recycling centre in the Netherlands
After openings its pilot plant “Regeneration Hub Zero” in Frankfurt, Germany in October of last year, textile-to-textile regeneration company Reju has announced its first industrial size textile-to-textile recycling centre in the Netherlands. Called “Regeneration Hub One,” Reju has selected Chemelot Industrial Park in Sittard, Netherlands, which...
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Made-to-measure suits for men come to Austria with Sartoria Vienna
Two year ago, Fashion United portrayed The Shirt Dandy, an Austrian company that makes customised shirts for men in India. Now, founder and entrepreneur Thomas Hebenstreit has taken the next step in reshaping the made-to-measure industry and has launched a new European label, Sartoria Vienna. It is geared for the European premium market and...
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Primark now launches its free clothing repair workshops in the United States
Budget fashion retailer Primark has brought it “Love It for Longer” repair workshops to the USA, initially starting in two markets: Staten Island in New York and Tysons, Virginia, just outside of Washington, D.C. During each free in-store workshop, participants learn simple mending and upcycling techniques like fixing hems, adding buttons or...
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London calling: Slow fashion brand Asket opens first flagship store outside of Sweden
Imagine entering a clothing store and not seeing any products, no garish signs advertising sales and rushing consumers to ‘grab deals fast’. Instead, there is a long, inviting bench along the wall and a piece of art at the end. In the centre of the room, a row of displays, discreetly facing inwards. Finally, on the opposite wall, a wooden frame...
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WRAP’s Textiles 2030 becomes UK Textiles Pact
Textiles 2030, the UK’s voluntary initiative supporting businesses and organisations within the fashion and textiles industry, will from now on be called the UK Textiles Pact. According to a press release by WRAP (Worldwide Responsible Accredited Production), the climate action NGO behind the initiative, the move will “bring the agreement in...
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Repreve maker Unifi launches extremely durable recycled yarn Fortisyn
The problem with recycled yarns and fabrics, for many, is the assumption that a recycled yarn cannot be as strong as one made from virgin materials. Enter Unifi, maker of recycled polyester brand Repreve. The company recently launched Fortisyn, an abrasion-resistant and durable yarn that provides fabrics with enhanced tear and tensile strength,...
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Retailers should regularly review cyber controls as threat of attack increases
In view of recent cyber attacks on British department store Harrods, apparel retailer Marks & Spencer and others, audit, tax and consulting firm RSM UK is advising retailers to regularly review their cyber risk controls to ensure “they are as robust as possible”. “Retailers are already navigating a difficult trading environment shaped by fragile...
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Textile-to-textile recycling: Reju partners with Antex in Europe and Utexa in Central America
Textile-to-textile regeneration company Reju announced today that it has entered into partnerships with Antex and Utexa, multifilament yarn producter with manufacturing locations in Europe and the Americas. The companies will be validating Reju’s proprietary material, Reju Polyester, for commercial adoption in multifilament yarns for textile...
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“Mend in Public Day” - when repairing one’s clothes becomes a revolutionary act
Just a generation or two ago, it was common practice to mend an old garment at home – broken zippers, torn knee or elbow areas, ripped hems, loose buttons – none of this was a problem. Every household relied on their darning and sewing utensils, and many even had a sewing machine. Difficult cases were handed over to the trusted tailor, which...
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