Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
Patrick McDowell and Sparxell pioneer dresses coloured with plant-based cellulose
Sustainable luxury brand Patrick McDowell has announced a new collaboration with colour platform Sparxell to create a printed couture gown and a commercially available shirt dress, thus integrating Sparxell’s innovative colourants for the first time into fashion. Sparxell was founded by University of Cambridge scientists Benjamin Droguet and...
Fashion Jun 25, 2025
Study: Branded clothing sector contributes almost 332 billion euros to EU economy
A study released by the European Branded Clothing Association (EBCA) today presents new findings from Oxford Economics, which reveals that the European branded clothing sector contributes 331.8 billion euros to the EU’s GDP annually, which is nearly 2 percent of the total EU economy. It also highlights the sector’s role in driving jobs, trade...
BusinessMemberJun 24, 2025
Global Fashion Agenda and Deloitte launch new open-source Fashion Impact Toolkit
An new open-source and free to use toolkit has been developed by the Global Fashion Agenda (GFA) and Deloitte to share a meaningful inventory of industry impacts for guidance on strategy assessment. It keeps fashion sustainability teams in mind to help them understand, measure and leverage large amounts of data to drive positive change,...
BusinessFeaturedMemberJun 23, 2025
Woolmark and Colourizd introduce new dry colouring method for wool
Wool industry certifier Woolmark and dry textile colouring specialist Colourizd have introduced a new method to colour wool and wool blends that significantly reduces resource consumption and costs. Colourizd’s QuantumColour is a reduced resource-intense colouration process that requires only the wetting agent and a Bluesign-certified pigment...
BusinessMemberJun 23, 2025
Better Cotton to become regenerative standard
Cotton sustainability initiative Better Cotton announced at its annual conference that it would become a regenerative standard within the next twelve months. “While Better Cotton’s field level standard is already recognised to cover many of the core tenets of regenerative agriculture, this move will further ensure that farmers who meet our...
BusinessMemberJun 20, 2025
Fashion for Good and AltMat support adoption of next-gen fibres through new Altag Fibre Club
Global sustainability initiative Fashion for Good has announced a strategic partnership with AltMat today, a pioneering materials science company that transforms agricultural waste into high-value materials. It was one of the nine participants of Fashion for Good’s first South Asia accelerator programme back in 2020. In 2022, it was also part of...
BusinessMemberJun 19, 2025
Shein accused of manipulating customs declarations in UK Lawsuit
Mere days after 25 European consumer organisations filed a complaint against Shein over misleading practices at the beginning of the month, the Chinese ultra-fast fashion giant finds itself in the crosshairs again. This time, the online shopping giant faces a High Court lawsuit with documents accusing it of “manipulating customs declarations for...
BusinessMemberJun 19, 2025
New sneaker brand Solk unveils its first biocircular shoe
After developing millions of shoes for global brands such as Adidas, On Running, Helly Hansen and Zara, David Solk and Irmi Kreuzer decided to launch their own brand, combining comfort, style and responsibility. At the Global Fashion Summit, which also addressed the rights of nature, they presented their first model, the ‘Fade 101’ sneaker,...
Fashion Jun 18, 2025
Who's responsible? NextGen voices on accountability in fashion and nature's rights
At the Global Fashion Summit, which took place in Copenhagen at the beginning of the month, NextGen Assembly members presented their take on the given topic, which was “How Can Fashion Value the Rights of Nature?”. What ensued was an interesting session with refreshing takes on current obstacles. The group’s collective manifesto was also...
BusinessFeaturedMemberJun 17, 2025
EU Green Week: What opportunities do repair and reuse offer for the textile sector?
The theme of this year’s EU Green Week was “Circular Solutions for a Competitive EU”. The event explored how circularity could become a new economic reality with a circular economy driving sustainable competitiveness, reducing waste and promoting innovation within the EU. The aim of the EU Green Week, which took place last week in Brussels, is...
BusinessFeaturedMemberJun 12, 2025