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Retail

French label Ba&sh allows customers to borrow clothes for free in New York store

French label Ba&sh is allowing customers at its Soho store in New York to borrow clothes for free, as long as they return them after the weekend. The innovative concept hopes to act as a “dream closet” for customers who want clothes for a special event, but not necessarily afterwards. The time frame in which customers can borrow clothes will be...

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