Agent Provocateur

London’s Soho has long been the beating heart of the city’s counterculture. It was here, in 1994, that Agent Provocateur threw open the doors of its very first boutique. Instantly different, daring, and irreverent, the brand carved out its now notorious fearlessly feminine narrative.

Shaking up lingerie shopping for good, Agent Provocateur gave women – and men – new permission to explore, embrace and celebrate sexuality. Directional, luxurious, sensual lingerie designed to empower the wearer, combined with our unwaveringly provocative attitude, placed us as one the world’s most desirable iconic British brands. Today, we’re a global company staying true to our roots. Exceptional design, a commitment to creativity and a desire to be different at every opportunity are at the heart of what we do. Wholesale: E:wholesaleandfranchisesales@agentprovocateur.com Photo credit: Courtesy of Agent Provocateur