Armani Exchange

In 1991 I had an intuition, and I called it A|X. \ Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.

Since its foundation in 1991, A|X provides the essence of contemporary style: reinvented basics and pieces that, like building blocks, are versatile and easy to use. The beauty of differences and the connection with others, without boundaries of any kind, fuels A|X, encouraging inclusivity and self-confidence. It’s been so since the start, and it will always be. Photo credit: Armani Exchange