Aware

Aware™ is an award-winning global traceability solution for the fashion and textile industry. Their Digital Product Passport (DPP) is a groundbreaking phygital technology that transforms the industry by embedding a physical tracer into raw materials and validating each step through the supply chain, automatically recording data on a public blockchain. This creates a virtual supply chain that mirrors the physical flow of materials, providing essential impact figures.

Aware™'s mission is to minimize collective impact by maximizing traceability. Their technology enables brands, suppliers, and consumers to make informed, conscious decisions, effectively combating greenwashing and restoring trust in sustainable textiles. Founded in 2020 by two Dutch sustainable fashion experts with over 35 years of combined industry experience, Aware™ is committed to driving positive change in the fashion world.