Berlin Fashion Week
- fashion week
Twice a year, Berlin becomes an international stage for fashion and lifestyle. At the Berlin Fashion Week, fashion-lovers, buyers, trade visitors and media representatives meet for shows and awards. Find out about latest collections and trends at the trade fairs, visit exhibitions and off-site events. The Berlin Fashion Week will increasingly continue to focus as before on sustainability and fashion tech – in a digital & hybrid way. Visitors can expect fashion shows, presentations, conferences, expert talks, new formats, strong players, national & international designers.
At Berlin Fashion Week, usually twice a year, creative professionals, buyers and media representatives meet to be inspired by the latest trends. Each season established highlights such as the runway shows of *Mercedes-Benz Fashion Week or *About You Fashion Week meet new crossover formats such as the *Reference Festival and *Berlin Berlin by Highsnobiety. The programmes bridge the gap between contemporary fashion and various creative genres and ensure high media visibility with hybrid and digital forms. The theme of sustainability is at the centre of Berlin Fashion Week with four other formats. Berlin stands for zeitgeist and sustainability in action. Fashion Week thus sharpens its profile and focuses on what Berlin stands for worldwide: subculture, fashion, music and art. The order business has a constant growth. Last season about 70.000 Professionals, national and international Journalists came to Berlin to see the collections. The result: about 5.000 reports in national and international newspapers, approximately 5.000 online reports. INITIATORS >The Senate department for Economics, Energy and Public Enterprises/projekt Zukunft has been supporting the fashion industry since 2007 with subsidies and loans of more than 10 million euros and a portfolio of comprehensive steps. >Berlin Partner für Wirtschaft und Technologie GmbH has been responsible for location marketing around Berlin Fashion Week since 2007. Berlin Partner is developing the Key Visual, which is used for outdoor advertising in the city, for advertisements in national and international magazines and newspapers, as well as all relevant social media channels, on behalf of the Senate Administration for Economy, Energy and Business.