Blue Fire Co.

The story of BLUE FIRE Co. began in 1980, when the Alwani brothers, inspired by the American lifestyle, founded the Sejour fashion GmbH. In 1985, the Alwani brothers came to DTLA, Downtown Los Angeles, the heart of the premium denim production. Here in DTLA, their passion for denim was sparked and the foundation for BLUE FIRE Co. was laid.

So finally, in 2003, BLUE FIRE Co. was founded by the Alwani brothers with the mission to design the perfect pair of jeans for every shape. BLUE FIRE Co. represents the modern, confident and cosmopolitan woman who lives her life passionately and independently and stays true to herself. Wholesale E: b2b@bluefireco.com Photo credit: Blue Fire Co.