Briston Watches

Because time flies, because there are sometimes special moments that are conducive to changes of course in life, because you have to follow your dreams to the end, Brice Jaunet creates his own brand of watches after 15 years of experience in the watch industry.

During these years, he worked in the two largest watchmaking groups in the world, starting with Richemont, where he started at Cartier. He moved to Baume & Mercier, then internationally to Raymond Weil. He finally joined the LVMH group as export director for the Zenith brand, then as vice-president of international marketing, before taking over the management of the brand in France. Cradled from his earliest childhood by an entrepreneurial spirit, that of his grandfather Jacques, co-founder of the NewMan brand in 1967, Brice has always had the ambition to bring his creativity to life. It was therefore at the end of 2012 that he set out, collaborating with Swiss designer friends, to create a watch brand that resembled him, the fruit of his reflections, his research and the desire to create a beautiful watchmaking work, authentic but accessible. His studies in Oxford, his passion for sport and his taste for travel instilled in the Briston brand its “sport chic” spirit, a bit offbeat. Wholesale: E: sc@briston-watches.com Photo credit: Briston Watches