Born in Switzerland. And much more. CALIDA believes in sustainability – and has done long before it was cool. The name CALIDA has stood for Swiss quality that excites generations for more than 80 years. Today, as pioneers in terms of sustainability, we define the international premium segment with a unique range of incomparably comfortable underwear, loungewear and sleepwear.

Sustainable before it was cool.

Our entire collection is developed at our headquarters in Sursee, and is manufactured via our own production platforms in Hungary and Romania – always adhering to the highest quality, working and environmental standards, and responsibility towards future generations.

Iconic since 1941.

In Switzerland, the peerless “CALIDA feeling” has been legendary for a long time. Our items have been worn here by – and across – generations for more than 80 years. We also like to rely on the tried and tested: Revolutionary classics like our pyjamas or ELASTIC bodywear are as good today as they have ever been. We are staying ahead of the game – with innovations that continue to set new standards in terms of quality, comfort and sustainability.

CALIDA GROUP We are Family.

Not only is CALIDA a successful brand, it is also the patriarch of the CALIDA GROUP, the leading powerhouse in the international clothing and lingerie market. With a focus on sustainability, the Group is constantly developing useful synergies – for the responsible growth of all its brands and partners.