Cross Colours

Trained at the Otis Parsons Art Institute, and 1992 winner of the WALTER P. CHRYSLER Award for Innovative Design, Jones founded Designers Screen Printing in 1982, providing T-shirt designs to companies such as Guess and Ocean Pacific. Jones sold the company in 1985 and founded Surf Fetish, a trendy beachwear concern. In 1989, he took inspiration from the emerging hip hop culture and started Cross Colours, the first apparel company that took urban style to the masses to the tune of $80 million in three years.