Cruyff

“You will see it, when you get it” For Johan Cruyff, football was a means to a greater end. On the pitch, he used it to share excellence and brilliance with the rest of the world. Off the pitch it gave him a life of comfort, style and access to beautiful things. Johan’s style of play took the world by storm, and so did his combination of football, fashion and elegance. It was something new and completely different. It was Football Luxury and will forever be linked with Cruyff.

In 1974, Cruyff designed his own shirt for the Netherlands’ national team. It was an instant fashion hit. This success inspired him to start his own sophisticated sports brand in Barcelona, 1979. Cruyff began a collaboration in 1982 with Emidio Lazzarini, the Italian designer who first introduced functionality and elegance into the world of sportswear. Today, Cruyff is a sports lifestyle brand and the originator of Football Luxury. Cruyff creates high quality, fashionable shoes and clothing with a luxurious look that makes you feel like you’re always ‘one ahead’. For more inspiration please visit our digital showroom https://showroom.cruyff.com Wholesale E: info@premiuminc.nl Photo credit: Cruyff