CuteCircuit

CuteCircuit launched in 2004. It is the world’s first fashion label creating fashion wearable technology collections through the use of smart textiles and micro-electronics. Creative Director Francesca Rosella and CEO Ryan Genz are the design duo behind the interactive fashion. CuteCircuit product line is formed by the Prêt-à-Porter Collection, the Haute Couture Collection and special tailored pieces for private customers and celebrities including Katy Perry. The Prêt-à-Porter collection includes fashionable pieces made of laser cut Reflective Materials, 3-D Digital Print and Smart Textiles. They have successfully redesigned their iconic Haute Couture pieces for the Prêt-à-Porter market; for example, the K Dress inspired by Katy Perry’s Dress for MET Gala 2010 was the first interactive fashion garment to be featured in Selfridges womenswear department. CuteCircuit shows the Ready to Wear collection at New York Fashion Week and Haute Couture shows in locations around the globe. All the garments are designed in London, made in the UK, Italy or the USA. CuteCircuit is headquartered in Shoreditch, London.