Dawn

Dawn strives to empower women to change the way clothes are made, sold and worn. Making your butt look good in jeans is a welcomed side-effect. We have a vision of a more righteous world, where fair fashion production is the norm. Since we received the maximum score of 100% in our brand performance check, of the Fair Wear Foundation, (as the only brand worldwide) we also proved that this is possible.

Being empowering without overpowering. Having sound ethics without moralizing. Being serious about change and still loving to be silly.. That’s Dawniness! The most sustainable jeans is the one you already have. We want to be your second choice. The fashion sector is the second largest polluter behind the oil industry. This has to change. We show how it can be done. Wholesale E: hello@dawndenim.com Photo credit: Dawn