DAY ET

Our story began with Gweneth – a functional and elegant nylon bag created to make life on the go easier. It came to life in 2013 and today it is the bestselling bag in Scandinavia, popular all over the world, and used by thousands of women that all share the same passion for an active fashionable lifestyle. Gweneth is durable, spacious and stylish – made to make life lighter wherever you go. That is why we in 2014 decided to develop a full collection of bags and functional accessories in an abundance of colours, prints, shapes and materials – made for every destination in life.

DAY ET was founded in 2014 by brand director Therese Niko Busch at the Danish fashion house Day Birger Et Mikkelsen. The items from DAY ET quickly became popular among women around the world and highlighted by designers and influencers. The success led to the opening of retail stores and points of sale all over the world, and in 2018 DAY ET was established as an independent company with its own design studio in the heart of Copenhagen. Wholesale International Sales Mathias Løjborg Poulsen E: mlp@day-et.com Photo credit: DAY ET