Deadwood

Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder. The two buddies had gotten to know each other working in a jeans shop together in Stockholm but they would soon begin dreaming of creating a store concept of their own, one that truly embodied their personalities and aesthetics. Said and done, the dream came true and soon they had opened their very own boutique. It was going to be vintage store, a treasure chest for used pre-loved clothes, but it would go on and become so much more. Slowly the idea of a clothing line evolved, and more so – a new way of doing things differently. The production of clothing, today a trillion dollar industry, is one of the dirtiest in the world. It was clear that this fashion status quo needed to be turned on it's head. Carl and Felix had the perfect platform to rise to the task. Deadwood, as a clothing brand, was born.

We strive for sustainability in everything we do. Whether we can achieve it is another matter but it’s certainly a guiding star. For us that means making use of materials that otherwise would have gone to waste. Of course, durability is also a big concern, we need to create garments that will stand the test of time and garments that when they finally wear out actually deserve repairing. But sustainability also means trying to create timeless designs that age well. Wholesale E: carl@deadwood.se Photo credit: Deadwood