Didi

DIDI is a Dutch online fashion brand with Indian roots. Established in the 80’s and offers a collection that makes you look special. The brand is known for her trendy and female designs with unique prints and modern elements. In 2021 DIDI has been re-launched, as a more sustainable online-only brand. We continued to build on what DIDI stands for: comfortable fittings, soft and natural materials, and unique prints. DIDI rediscovered the collaboration with manufacturers who have known the brand for many years. Manufacturers that understand the specs that were successful for DIDI and helps achieve the same quality standards. To innovate we introduced also a new touch. While we work on a new collection, we make conscious choices if an extra detail adds value or if the garment is pretty by itself and does not need more spice. What makes DIDI unique? For a big share it’s the craftmanship of the prints. Something that we cherish, every day again. The love and passion of our designers is reflected in the designs. From the first pencil sketch till the final garment.

As a fashion brand, DIDI cares for the people and the planet. In production we work with manufacturers who also respect their workers and we are keen on them to treat everyone well. In terms of sustainability, we try to improve ourselves every single day. Although the fashion industry has a long way to go, we want to become better step by step, day by day. Nowadays, the collections are produced in smaller quantities to avoid overproduction. 90% of our orders are produced nearby to make less impact on the environment. We do select our suppliers based on the sustainable relation from the past, on the quality level and preferably being sustainable, rather than choosing the cheapest one. Our aim is to work with them together for a better product and a better world. DIDI has chosen to charge the consumer for the shipment of the parcel. By paying the shipment costs, the consumer makes a well- thought decision to buy the product and avoids an impulse buy. In cooperation with our logistic partner, parcels are being shipped CO2-neutral. This does not mean all parcels are delivered by electric cars or by bike, but new trees are planted for the extra duty that we pay. DIDI is continuously in development, on each level, on each decision. Soon also in wholesale. We are open to welcome interested retailers and agents. Wholesale: Agentschap Philips Fortuin Koningin Wilhelminaplein 13 Toren 1, Etage 9, Ruimte 3 1062 HH Amsterdam Tel: +31(0)20-3460101 E: Wholesale@didi.nl