Dora Larsen

Dora Larsen was created by ex-lingerie buyer, Georgia Larsen, from her south-east London flat in 2016. Raised in a design-obsessed family with a surrealist painter as a father, Georgia's obsession with colour and aesthetics developed at an early age.

Tired of buying 'fashionable' bras that felt uncomfortable, Georgia decided to combine her technical expertise of lingerie with her love of design, and launched Dora Larsen. With fit as her starting point and colour as her inspiration, the result is curated collections of everyday, contemporarily designed lingerie for the modern woman. She believes in empowering female confidence via chic, affordable comfort and the brand aims to suit a wide range of body types while being mindful of the environment. Georgia now runs the brand alongside her husband Jake and their small team in London. Wholesale E: jess@doralarsen.com Photo credit: Dora Larsen