El Ganso

We were 2 young people passionate about fashion and eager to start our own brand. We spent several summers in London, learning English, and we saw clothes that we liked with a style that we didn't see in Spain. We thought that by drawing inspiration from that experience to create our product, giving it our own personality and selling it at an affordable price, it was possible to write our own story. Thus, in 2004 we jumped into the void. Like all beginners, we make mistakes at the beginning. The first plaid shirts we made lost the plaid after the first wash. The first pants, lost their color. We took the autumn-winter collection to the first fair we went to, when the fair was spring-summer! We were the only ones with coats and trench coats at that fair. Even so, we managed to open our first store in Madrid in 2006. At that time, sneakers were our flagship product. On a trip to Budapest, we saw some Slovak army sneakers from the mid-20th century.

We took out a model inspired by them and El Ganso began to fly. Over time, we were gaining presence, opening more stores in Spain and, from 2011, abroad. We were also growing in the multi-brand market. We opened our first store in Paris on Rue des Rosiers, in Le Marais. That year we also opened in Lisbon, Santiago de Chile and London, in Carnaby Street. The British style with a fun and alternative point (classic but scoundrel, with vibes) has given rise to almost 150 points of sale in 6 countries: Spain, France, Portugal, Chile, Mexico and Kuwait. We have closed some stores along the way, but we have returned with more strength, freshness, desire, creativity and a great team. We also developed our digital channel, with a very clear commitment to www.elganso.com and the digitization of our points of sale, getting closer and closer to being a digital company with physical points of sale. Photo credit: El Ganso