ELVINE

ELVINE was founded in 2001 by the Swedish street artist Daniel Mänd. He named the company ELVINE in homage to his grandmother Elvine Mänd, a rigorous seamstress from Estonia who fled to Sweden’s second city Gothenburg in the 50’s. Her creative grandson inherited her passion for craftsmanship, genuine quality and a keen eye for detail.

ELVINE was born, and has since then offered casual no-nonsense clothes with a touch of smartness and great fit for a relaxed lifestyle in the city. In other words, sophisticated clothes for unsophisticated behaviour that suit sidewalks rather than catwalks. WE LOVE GOTHENBURG As true Gothenburgians with the harbour, a sense of humour and bad weather in our blood, the city has become the very basis of our existence. The unpredictable weather has pushed us to design solid, functional jackets for a city lifestyle and as inhabitants of Sweden’s second city with a strong worker culture, we feel comfortable in an effortless collection. But best of all is the pleasant atmosphere in Gothenburg, which has made ELVINE an exuberant and welcoming brand for all people. Wholesale E: johan.johnsen@elvine.se Photo credit: ELVINE