Eton

Eton: Shirtmakers since 1928 Founded in Sweden in 1928, Eton is a global menswear brand with shirtmaking at its core. That expertise shapes the collection today, from dress and casual shirts to knitwear, soft tailoring, outerwear and accessories. Each piece begins with a considered choice of fabric, an understanding of fit and close attention to detail.

Fabric First Texture, weight and construction define how a garment feels, falls and wears. Eton works with specialist fabric mills to develop materials suited to each piece, from signature wrinkle-resistant cotton shirting to Italian flannel, fine Merino wool and cashmere. The focus is on quality you can recognise and appreciate over time. Start with a Shirt A shirt sets the direction. Knitwear, a soft jacket or an outer layer builds on it. Eton’s collections offer different ways to get dressed, with pieces that work together and hold their own. From formal occasions to days with fewer plans, fabric, colour and proportion bring the wardrobe together. Swedish Roots. An International Outlook. Eton’s Swedish heritage informs a clear, functional approach to design, where every detail has a purpose. Available in more than 50 markets, the brand brings this perspective to menswear through its own stores, etonshirts.com and selected retailers worldwide. Products: Menswear and accessories Based in: Sweden Wholesale enquiries: customersupport@etonshirts.com