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Eton - Redefining Modern Menswear
Eton has been at the forefront of luxury menswear since 1928. Founded in the heritage textile region of Sweden, a brand renowned for craftsmanship, Eton’s collections are statements of sophistication and versatility. While rooted firmly in shirtmaking, Eton has evolved into a brand that serves the diverse needs of today’s discerning man.
Craftsmanship Meets Innovation
Every Eton piece is a testament to the brand's dedication to quality and innovation. From signature wrinkle-resistant shirts to expanding categories that include knitwear, soft tailoring, and versatile outerwear, Eton redefines menswear by blending tradition with modern ingenuity. Meticulously sourced fabrics such as organic Supima cotton, Italian flannel, Merino wool, and cashmere bring unmatched textures and comfort, ensuring that every piece is both functional and luxurious.
A Lifestyle in Balance
Inspired by the dynamic lives of their customers, Eton's designs can transition seamlessly between fast pace lifestyles and easy relax people with time. Understated and refined designs with a contemporary aesthetic celebrate versatility and individuality.
Global Presence, Swedish Heritage
While proudly Swedish in heritage, Eton's influence is undeniably global. Available in over 50 markets and carried by the most prestigious retailers worldwide, Eton is synonymous with elevated menswear. The brand’s presence at events like Pitti Uomo and collaborations with iconic fabric mills ensure they remain a leader in menswear innovation while staying true to their roots.
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E: customersupport@etonshirts.com
- Website:
- etonshirts.com