Founded in 1968, Etro is the seasoned traveler's one-stop shop for jetset style. The family-run label blends classic tailoring with striking contemporary design to infuse each piece with a signature bohemian aesthetic. The venture began in 1968 when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut.
The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. In 1983, Etro opened its flagship boutique on Via Bigli in Milan, making its accessories and lifestyle goods available to the shopping masses. In 1986 Etro launched the home accessories. The 1990s saw the unveiling of Etro first men’s and women’s prêt-à-porter collections, leading to the brand's first fashion show at Milan Fashion Week in 1996. Photo credit: Etro