Fiorucci

Fiorucci was founded in 1967 as a store in Galleria Passarella, Milan. Three years later Fiorucci becomes a brand and chooses the Angels as a label.

In 1974 the store in Via Torino, Milan opens. In 1975 a store in London follows and in 1976 a store in New York. Fiorucci is the first brand to sign a sunglasses collection, in 1978. A year later the opening of a new store in Los Angeles follows. In 1982 Fiorucci presents the Appaloosa jeans with an adv campaign which is considered the sexiest of the year by the magazine Playboy. Fiorucci is the King of Jeans in 1985 and this year launches the Safety Jeans. The brand Fiorucci is bought by the Japanes company Edwin International in 1990. The project T-Art was born. The first Fiorucci perfume launches in 1999. The Fiorucci Home Collection was born in 2000. 2010 saw the relaunch of the men's collection with the Appaloosa jeans, a cooperation between Hyundai and Fiorucci for FioruccI10 and I20 by Fiorucci and the launch of a Bath&Bedlinen collection. Fiorucci signs a license for the eyewear collection in 2011. Wholesale: E: help@fiorucci.com Photo credit: Fiorucci