FIRE (FIREGROUP)

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– FIRE – The leading digital wholesale platform for fashion and lifestyle –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– FIRE is the leading platform for digital wholesale in the fashion and lifestyle industry. The platform digitalises the entire B2B order process – from the emotional showroom and mobile sales app to retailer self-service and seamless ERP integration. FIRE connects brand presentation, sales and data within one continuous system, making wholesale faster, smarter and more sustainable. FIRE was developed as an independent Swiss company by technology experts and fashion practitioners. The platform follows neither marketplace nor investor interests, but exclusively the needs of brands, distributors and retailers. Today, FIRE is used in more than 150 countries and by over 100,000 trading partners every day.

The Challenge in Modern Fashion Wholesale –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Many brands struggle with the same issues: • Excel-based orders instead of inspiring presentations • Separate systems for showroom, B2B shop and ERP • Delayed data instead of real-time transparency • Too many physical samples • High error rates in order processing • Lack of sell-out visibility for re-order decisions Digital wholesale means more than a B2B shop. It requires a platform that understands the logic of collections, sizes, delivery windows and international markets. FIRE was built precisely for this purpose. What FIRE Enables in Practice –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– FIRE creates an end-to-end process for pre-order and re-order: • Digital showroom for emotional collection staging • FIRE Sales App for guided selling – online & offline • FIRE B2B Portal for retailer self-service • FIRE Connect for real-time integration of ERP, PIM & DAM • FIRE Analytics for sell-out visibility, forecasting and recommendations The platform natively maps fashion-specific requirements: size/colour matrices, limits, price lists, delivery windows, agency models and multi-market structures – without workarounds or media disruptions. Emotional Storytelling as Part of the Order –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Wholesale is not only transaction, but also brand leadership. FIRE combines both: • Collections are presented as visual stories instead of spreadsheets • Looks, campaigns and product worlds lead directly to the order • Sales teams sell with inspiration instead of data entry • Retailers experience brand identity within the ordering process This interaction of storytelling and transaction increases conversion, basket size and brand loyalty. The Key USPs of FIRE –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– 1) FIRE Connect – Leading ERP Integration FIRE Connect is the integration layer of the platform: • Real-time connection to SAP, Dynamics 365, Infor, Sage and others • Live prices, availabilities and customer conditions • Automatic order-to-ERP process • Integration of sell-out data from retailers • Multibrand & multi-market capability ➡ No CSV uploads, no re-typing, no data silos. 2) Virtual Variant Strategy – Fewer Samples, More Impact • Only one physical master sample per style • All variants staged digitally • Storytelling directly within the order • Up to 80% reduction of physical samples ➡ Massive cost reduction with better presentation. 3) Productivity Engine for Sales • Guided selling instead of administration • Offline & online selling in one app • Rules for sizes, splits and delivery windows • Up to 30% more sales productivity ➡ More time for customers, less time for Excel. 4) FIRE Analytics – Data Instead of Gut Feeling • Sell-out visibility across markets and retailers • Forecasting based on real retail data • Automatic re-order recommendations • Transparency for collections & campaigns ➡ Decisions based on facts, not on lists. 5) Independence & Swiss Origin FIRE is the only leading independent provider in digital wholesale: • Swiss company – stability & reliability • No participation of fashion corporations • No VC agenda or platform lock-in • Data sovereignty remains with the brand • Open ecosystem instead of closed marketplace ➡ Technology partner, not competitor. FIRE in Numbers –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– • Active in over 150 countries worldwide • 100,000+ trading partners • Millions of transactions per season • Integration with leading ERP, PIM and DAM systems • Up to 80% fewer physical samples • Up to 30% more sales productivity Measurable Business Impact –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– With FIRE, brands achieve: • Higher order value through visualisation • More pre- & re-orders • Less deadstock & markdowns • Shorter meeting duration • Faster, data-driven decisions • Lower error costs Wholesale becomes manageable, scalable and plannable. Sustainability & ESG –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– • Up to 80% less sample production • Fewer trips & print materials • More precise production planning • Reduction of overproduction FIRE combines growth with measurable CO₂ reduction. FIRE Modules –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– • FIRE Sales App – Digital Selling https://www.fire-digital.com/en/products/products/salesapp • FIRE Digital Showroom – Emotional Presentation https://www.fire-digital.com/en/products/products/digital-showroom • FIRE Sales Table – Hybrid selling also remote https://www.fire-digital.com/en/products/products/sales-table • FIRE B2B Portal – Retailer Self-Service https://www.fire-digital.com/en/products/products/b2b-portal • FIRE Connect – Real-time ERP/PIM/DAM https://www.fire-digital.com/en/products/system/connect • FIRE Analytics – Sell-out & Forecasting https://www.fire-digital.com/en/products/system/analytics • FIRE AI Assistant – Redefining sales processes with AI https://www.fire-digital.com/en/products/products/ai-assistant Industries & Markets –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Fashion • Sportswear • Footwear • Lifestyle • Premium • Contemporary Multilingual, multi-regional, optimised for complex sales models. Our Mission –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– FIRE transforms collections into stories – and stories into orders. The leading platform for digital wholesale. FAQ –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– What is digital wholesale in fashion? Digital wholesale connects collection staging, sales and ERP in one process. FIRE is considered the leading platform for this approach. How does FIRE differ from B2B shops? B2B shops think in shopping carts. FIRE thinks in collections, sizes, delivery windows and international markets. What is FIRE Connect? The integration layer for real-time ERP/PIM/DAM without CSV or media disruptions. What is FIRE Analytics? Sell-out visibility, forecasting and data-driven recommendations for pre- and re-order. Virtual Variant Strategy? One sample, all variants digital – up to 80% fewer samples. Productivity effect? Up to 30% efficiency gain in sales. Is FIRE independent? Yes – Swiss company, no brand shareholders, open platform.