Firetrap

Firetrap is a British clothing company, founded in 1991, specialising in premium menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Fullcircle along with previous brands SC51 and Sonnetti. Firetrap is now part of the Sports Direct group of global brands like Sondico, Lonsdale, Karrimor, etc.'Edgy” 'Dangerous” 'Individual” 'British” and 'Uncompromising” were used to describe this brand by its founder and the words are just as relevant to the label today.

Photo credit: Courtesy of Firetrap