Forever 21 is an American fast-fashion retailer. Forever 21 did not start off as Forever 21, but instead, Fashion 21. Founded by South Korea husband and wife team – Do Won Chang and Jin Sook, Fashion 21 was launched in Los Angeles in 1984. By the end of the first year, sales had risen from $35,000 to $700,000. The Founder reinvested his success by opening new stores every six months eventually changing the name to Forever 21. Forever 21 opened its 11th store and the first store located in a mall in 1986 . Forever 21 has multiplied its presence by expanding the average size to 5,000 square feet per store. Since then, Forever 21 has been running specialty stores in major mall locations nationwide. By 2009 Chang’s two daughters Linda and Esther joined the family business in the marketing department. Since 2002, Forever 21 Inc. has been ranked as one of the 50 largest privately held companies in Los Angeles. In 2014, the Changs family worth was Five billion dollars. Forever 21 is the 5th largest specialty retailer in the United States. Forever 21 sells men's and women's clothing and accessories. Stores can be found throughout the U.S. and in Canada, Europe, Japan, Korea, and the Philippines.