Fred Perry

Fred Perry is the original British brand that seamlessly blended sportswear with streetwear, creating iconic styles for over 70 years. Born from a partnership with Wimbledon champion Fred Perry, our journey began with the first sweatband, leading to the launch of our famous Laurel Wreath pique shirt in 1952. This shirt quickly became a symbol for a diverse range of subcultures, from Mods to Britpop, cementing our place in fashion history. Today, our Laurel Wreath is recognized globally, with a presence in over 50 countries.

Photo credit: Fred Perry