Furla

In 1927 the history of the Furla family firm was beginning in the erudite and sophisticated city of Bologna. Protagonists Aldo and Margherita Fulanetto set themselves the challenge of starting a company – one which was eventually to grow into a world-renowned leather goods brand.

In 1955 Aldo opened the first Furla store on Via Ugo Bassi in the heart of Bologna, selling leather bags and accessories. In the 1970s, when the baton was passed on to his children Giovanna, Carlo and Paolo Furlanetto, the first collection of bags carrying the Furla logo was launched. The collections grew at the same pace as the company. With the 1980s just around the corner, Giovanna flanked her father making her own stylistic contributions, while Carlo and Paolo were mostly in charge of the brand’s strategy for growth. Furla invented a new concept of luxury which was close to every woman and immediately became an international 'must.” By the end of 2008, 296 single-brand Furla stores have been established, positioned on the most important international shopping streets, and more than a thousand sales outlets from shops to department stores. Photo credit: Furla