G-Star Raw

Since our creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.

G-Star is focused on the innovation of denim. When we design, we design for the future; not only in how our products look, but also the wider impact they have. If we still want to be here as a denim brand in 20, 50 or even 100 years from now, it is crucial for us to think innovatively about the impact we have on people and the planet. For G-Star, this means future-proofing denim by investing in sustainable innovation and incorporating it in everything we do. We focus on a circular approach to how denim is made and used by our customer to create tomorrow's classics: quality denim of the future with respect for people & planet in a transparent manner. Wholesale: E: info@g-star.com Photo credit: G-Star Raw