Gallo

Milano, 1927 This is when it all started; then it moved to Desenzano, Garda Lake, by the end of the 1930s. A history with so many records set and written in the name of absolute excellence, a deep-rooted and inalienable company value. Whether it is for men, kids, babies or, later on, women, Gallo has definitely changed the concept of socks.

Indeed, this is revolutionized and becomes exclusive creation: in the 1960s, THE FIRM came up with the innovative perforated socks, as well as with the first NEWBORN socks. Gallo makes the smallest socks in the world. Always at the forefront, the company has managed to combine the poetry of craftsmanship with the technology of industrialization. They have always used the best raw materials and manufacturing techniques, as well as the latest machinery, but also traditional Bentley looms which allow, even today, to create and perpetuate yarn processing that otherwise would be lost. However, it was in 1998 that a real Gallo revolution began, thanks to an intuition: the purchase of socks for necessity had to be turned into impulse buying. SO, THE SOCKS FROM GREY TURN TO COLORED. From then on, socks, knitwear, jackets and accessories came in an explosion of multicolor stripes in variable proportions, bold play of contrasts, unconventional style and high recognizability. Stripe after stripe, collection after collection, the new socks look was defined. The original proposals of the Collection line were flanked by the more sophisticated and haut de gamme Tailoring line: a revolution in the revolution. Two complementary aesthetic codes, to be worn alternately, depending on the occasion. In any case, a sock to show as a graphic extension of one's personality. A succession of colors and pioneering initiative. A success that today is on the feet of men, women and children. Wholesale P: +39 030 9901696 E: cs.gallo@the-ffw.com Photo credit: Gallo