GAS JEANS

GAS BRAND WAS BORN IN 1984…AND REBORN IN 2022 With the ambition to dress a new generation that was hungry for truth and change. Jeans immediately seemed to be the perfect garment for that mission. It was the beginning of a long story of success, which in a short time led GAS to be a globally known brand and a source of inspiration for young people of all ages and latitudes, geographical and cultural. In 2022 Gas embraced the global challenge of a rebranding to answer the internal need to communicate a new vision of the company and the external opportunity to talk with a younger audience.

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