Goyard

Goyard is a French trunk and leather goods maker. Established in 1853 in Paris and previously doing business as Martin and then Morel, it is the oldest such organization still in business. François Goyard made box making, packing and trunk making the family’s trade when he purchased Maison Morel, successor to Maison Martin. Edmond Goyard expanded his business from 1885 to 1937. Robert Goyard was the face of the brand during the booming post-war years. François Goyard played a significant role in further increasing the firm’s growth with his daughter Isabelle Goyard. Jean-Michel Signoles bought Goyard in 1998, and turned the privately-owned company into an internationally renowned brand. The queens of Yugoslavia and Greece became customers after WWII, whilst the Duke and Duchess of Windsor purchased their first Goyard goods in 1939. In 2002, exactly 110 years after its creation, the Signoles family inaugurated their tenure at the helm of Goyard with the introduction of twelve new colours on top of the historic black canvas. In 2008, Goyard opened a boutique called 'Le Chic du Chien” entirely dedicated to pet accessories and excursion items. Edmond Goyard hired the most sought-after illustrators of his time, such as the likes of Benjamin Rabier and Pierre Falize, the latter being also the creator of famous posters for iconic Parisian Restaurant Prunier, to work on the Chic du Chien commercial catalogues.