Harley Davidson

OUR COMPANY Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our Vision: Build our legend and lead our industry through innovation, evolution and emotion.

Our mission: More than building machines, we stand for the timeless urge for adventure and freedom for the soul. Since 1903, Harley-Davidson has shaped motorcycle culture with a growing range of class-leading, distinctive and adaptable motorcycles, in addition to riding experiences and exceptional motorcycle accessories and apparel. Harley-Davidson Financial Services offers financing, insurance and other programs to help Harley-Davidson riders get started. Photo credit: Courtesy of Harley Davidson