Hilana Upcycled Cotton

We started our project three years ago, a bit by chance, a bit in search of a purpose that would fulfill us. We wanted to design daily-use objects made from solid waste, but we weren't sure where to start. Pía, while on a city tour in Russia with his family, met a Mexican family, who was visiting Europe as well since the older brother had won a textile innovation award in Brussels, he was recycling textiles in his hometown. Pía thought that this was more than a coincidence, and so it was since in 2 months she would move to Mexico City for work. As soon as she landed in Mexico, she visited the textile recycling factory in Tlaxcala and saw the potential that this activity had.

Pía called me to tell me everything she had seen and insisted that we should do something together. I had doubts at first, but after seeing the prototypes of Turkish towels, I couldn't resist. Our first collection was a special project for a Chilean retail chain.The feedback was excellent so we decided to internationalize our brand in the US. But for that, we also had to move production to Turkey. This allowed us not only to improve quality but to expand the portfolio and increase volumes... And thus recycle more tons of cotton waste! We traveled to Denizli to meet the artisans, led by a family dedicated to weaving for more than 30 years. Being linked to this artisan trade makes us want with all our hearts to keep it alive. The journey has been as challenging as it is rewarding, full of learnings, mistakes, and achievements. Because while it is more difficult and expensive to start a triple impact business, in the long run, it is much more valuable. Behind each of our products there's a story of sustainability, responsibility, culture and passion for the planet. Wholesale E: info@eco-hilana.com Photo credit: Hilana Upcycled Cotton