Hub Footwear

Founded in 2004 by former professional tennis player Huub van Boeckel, HUB Footwear started with a simple idea: combining the comfort of a tennis outsole with contemporary uppers designed for everyday wear. The result was a distinctive new look on the streets: thin white tennis soles, high-quality leather uppers in earthy tones and a small orange Z-stitch. What started on the tennis court soon found its place in everyday life. Over the years, HUB has evolved into a contemporary sneaker brand for men and women, combining its sporting heritage with modern silhouettes, quality materials and everyday comfort. Every pair features the signature removable HUB insole, developed to provide maximum cushioning and support. The name HUB represents connection, a place where people come together. This philosophy is reflected in the brand's recognizable Z-stitch, originally placed where different parts of the sneaker meet. Over time, it has become a defining element of HUB's identity. Today, the story has come full circle. With the ACE hub, HUB has returned to its tennis roots, introducing a premium line inspired by the tennis culture of the 1970s and 1980s. Bringing together classic tennis aesthetics, contemporary design and performance footwear, the ACE hub reconnects the brand with the sport that started it all. HUB Footwear Court to the street and back